How Salomon Delivers a Consistent Omni-Channel Experience

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The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …

Announcing Local Ads Credits: Transform Your Digital Co-Op Advertising Strategy

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For many brand and retail marketers, achieving marketing alignment and sales through their local retail channel are difficult challenges. Traditionally, co-op advertising programs have tried to align the national-to-local message between brands and retailers, but have failed. Why? Marketing budget dollars go unspent, digital program offerings are weak, retailers have to take time away from …

Cadence Cyclery Focuses on Building a Community Presence

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Christopher Degenaars, Cadence Cyclery’s Marketing Manager, sat down with the Promoboxx team this week to share his thoughts on building a community, his team’s focus on in-store events, and what he loves about Promoboxx. Since the fall of last year, Chris and the Cadence Cyclery team have used the Promoboxx platform to promote Specialized Bicycle …

New and Improved Mobile App for Retailers [Product Update]

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Promoboxx has released a new and improved mobile app for iOS to help simplify and streamline the content-sharing process for retailers. The new iOS app will enable retailers to share brand content and campaigns on the go through their phones. Overview of Mobile App for iOS: -Retailer desktop experience extended to mobile app -Improved social …

Retailer Engagement: Promoboxx Raises the Bar

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Brands work hard to produce great content, but often struggle with retailer engagement. Retailers are busy store owners and digital marketing needs to be simple and easy for them to participate in brand campaigns. This low adoption makes marketing alignment between national and local channels virtually impossible. Retailer adoption and engagement are at the core …

Wigwam Targets Growth with Its Specialty Retailers [Interview]

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With a strong passion for keeping things local, Wigwam is placing a renewed focus on its partnerships with specialty retailers in 2017. Similar to the pride the brand feels with its made in America craftsmanship, its specialty retailers are proud store owners who hand-select quality products that resonate best with their local markets. Luke Otten, Wigwam’s …

CMOs: Why Focusing On Big Box Retailers Is A Big Mistake

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As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain lies in the disconnect between that awareness and the consumer experience (aka reality). You work tirelessly to address this gap. When it comes to retail partners, there are typically three …

About All Floors Talks Amazon Home Business and Flooring Trends [Interview]

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Here at Promoboxx we love local retailers and look for opportunities to highlight their stories. In our latest Retailers Rule interview, we connect with Tom Heffner, owner of About All Floors. Tom is currently a member of Mohawk’s National Dealer Advisory Council and is well-versed in the flooring industry. Straight out of college he worked for …

6 Essential Tips for Retailer Email Communication

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Email communication can be an incredibly powerful tool to reach your retailers, but it’s only as effective as the marketing and design strategy you use to build the emails. It’s time to take your communications to the next level! Here are six essential do’s and don’ts of email communication that you should consider when writing …

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