Co-Op Advertising For Dummies

Ben Carcio ,


The response to our Co-Op Advertising is Walking Dead post has been overwhelming. For those who have been dealing with co-op advertising on a daily basis, there has been overwhelming agreement that it’s time for change. However, even with this agreement,… Read more »

Our Pledge on Hidden Revenue

Ben Carcio ,

We’ve been reading about dealer marketing programs where ad management fees are not being disclosed to a brand’s dealers. We’re seeing this in just about every industry, with auto, appliances and footwear being the most prevalent. This trend is very concerning… Read more »

Co-Op Advertising Is Walking Dead

Ben Carcio ,

Co-Op Advertising

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that… Read more »

Match: A Better Way to Support Local Retailers

Ben Carcio ,

Introducing Match

It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements…. Read more »