Nissan’s Dealer Marketing Success Story

Nissan Dealer Marketing Success

Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March… Read more »

Benjamin Moore Says “No” to Retail Chains


Benjamin Moore recently kicked off the most robust advertising campaign in its company history, entitled “Paint Like No Other.” The roughly $50 million dollar campaign is focused on Benjamin Moore’s belief in independent retailers and directly attacks the level of service… Read more »

Rogue Retailer Marketing


Every brand we talk to has this problem: Their retailers are marketing their brand in a rogue fashion. Whether it’s a retailer changing a soda brand’s can color from red to green to match their logo color, or publishing content… Read more »

How Do Brands Stay Relevant To Retailers?


It’s relatively easy for brands to stay visible to retailers, but it’s much more difficult to stay relevant. Relevant means that your goals for your brand and products align with retailers’ goals to increase sales. And it’s sometimes easy to… Read more »