Appliance Buying Group, NEAEG, Partners with Promoboxx to Help Retailers Embrace Digital Marketing

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Our team is excited to announce that appliance cooperative buying organization, the New England Appliance and Electronics Group (New England division of NECO), has recognized Promoboxx as part of its new Preferred Digital Vendor Program. The goal of the partnership is to help local appliance stores embrace digital marketing. Through the program, appliance dealer members …

5 Questions with Aligned Speaker Gina Thesing of Cargill

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The Aligned Conference kicks off THIS WEEK! To wrap up our Aligned speaker series, we invite you to get to know Gina Thesing, Brand and Digital Marketing Manager at Cargill. Cargill’s animal nutrition business is fueled by innovation and research, evident in both their wide range of products and in the ways they support their …

5 Questions with Aligned Speaker David Calvert of GE Appliances

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It’s hard to believe that the Aligned Conference is less than a week away! In keeping with our Aligned speaker series, we invite you to get to know David Calvert, Trade Advertising Manager at GE Appliances. David has been with GE Appliances for over eight years, coupling a creative background in industrial design with a …

5 Questions with Aligned Speaker Kim Hoey of Mizuno USA

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With Aligned just over a week away, we invite you to get to know one of the conference’s featured brand speakers: Kim Hoey, Sr. Marketing Director – Running Division at Mizuno USA. Mizuno is a global corporation that specializes in a wide variety of sports equipment and sportswear, from golf and baseball to skiing and …

5 Questions with Aligned Speaker Leslie Hagan of GE Appliances

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With Aligned just a few weeks away, we invite you to get to know another one of the conference’s featured brand speakers: Leslie Hagan, Merchandising & Trade Communications Manager at GE Appliances. As many of us know, GE Appliances is an iconic brand with a long history of supporting their local retailers. Although a large company, GE Appliances still …

5 Questions with Aligned Speaker Mollie Surratt of Mohawk Flooring

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With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Mollie Surratt, Senior Director of Public Relations, Social Media & Content Marketing at Mohawk Flooring. Mohawk Flooring is a leading global flooring manufacturer. During the past decade, Mohawk has transformed its business from an …

5 Questions with Aligned Speaker Kent Hawkins of Arc’teryx

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With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Kent Hawkins, Channel Marketing Manager – Americas at Arc’teryx. Founded in North Vancouver, British Columbia, Canada in 1989, Arc’teryx is an outdoor apparel and hard goods brand. The brand is driven by a focus on …

Retailer Support Keeps New Balance One Step Ahead [Interview]

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New Balance is always working to keep the world around us moving forward. First through their products and now through their innovative approach to supporting specialty retailers, New Balance continues to challenge the conventions of the footwear industry after over 100 years. To get the inside scoop on the iconic brand’s approach, we recently sat …

Smartwool Pushes Boundaries for Dealer Support [Interview]

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Smartwool approaches specialty dealer support as they do their products: with a sense of discovery and a mission to push boundaries. Since its beginnings, the high-performance apparel brand has relied on its specialty dealers to help share their goods and story with consumers leading an active outdoor lifestyle. With these dealers as the main points …

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