Retailer Support Keeps New Balance One Step Ahead [Interview]

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New Balance is always working to keep the world around us moving forward. First through their products and now through their innovative approach to supporting specialty retailers, New Balance continues to challenge the conventions of the footwear industry after over 100 years. To get the inside scoop on the iconic brand’s approach, we recently sat …

Smartwool Pushes Boundaries for Dealer Support [Interview]

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Smartwool approaches specialty dealer support as they do their products: with a sense of discovery and a mission to push boundaries. Since its beginnings, the high-performance apparel brand has relied on its specialty dealers to help share their goods and story with consumers leading an active outdoor lifestyle. With these dealers as the main points …

Shaw Floors Supports Its Local Retailers With a Mobile-First Advertising Approach

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Many national brands struggle to effectively reach potential customers with where-to-buy messaging from local retailers. To combat this and heighten consumer awareness during a busy time like the holiday season, Shaw Floors leveraged Promoboxx Local Ads. Announced earlier this week, Local Ads is a new offering on our existing marketing platform where national brands and local …

Osprey Packs’ Forward-Thinking Approach to Supporting Specialty Retailers

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Osprey Packs’ dedication to creating innovative, high performance gear is only matched by their dedication to creating striking marketing content and a supportive, forward-thinking approach to marketing with specialty retailers. To learn more about this approach, we sat down with Sarah Harper Burke, Retail Marketing Manager at Osprey. Sarah is an industry veteran in the outdoor community …

Faces of Promoboxx: Meet Tyler Cumella

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Meet Promoboxx’s newest Marketing Intern, Tyler Cumella! We are so excited to welcome him to our team, and to get to know Tyler better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself: I graduated from Boston University in 2014 with a degree in Film and Television, as well …

Timberland Redefines Its Brand Story with the Help of Independent Retailers

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Timberland is always thinking outside the shoe box — even when that means expanding past just shoes. As the brand ramps up its own national marketing efforts, it has the goal of becoming the largest, most sustainable outdoor lifestyle brand on planet Earth. The strategy, focused from toe-to-head, means shifting from a shoe company (where its iconic yellow boot takes the spotlight) …

Faces of Promoboxx: Jeff Van Dalsum

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Promoboxx is happy to welcome our newest team member, Jeff Van Dalsum! Jeff joins our team as a Front-End Developer. We are excited to have Jeff on the team, and to get to know him better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself. I graduated with a degree …

Forget About the Snow and Join Us Today at J.J. Foley’s for After Work Drinks!

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Forget about your winter blues! The Promoboxx team invites you to support our favorite local pub, J.J. Foley’s Cafe in the South End today, Wednesday, 2/11 at 5 PM. Come join us for drinks, apps, and all around merriment! Shoveling. Netflix. Repeat. That’s how many of our nights have been spent here in Boston as …

Retail Marketer Insights: Mollie Surratt, Senior Director of Public Relations & Content at Mohawk Flooring

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Mohawk Flooring has a truly impressive digital strategy for supporting their independent retailers and making them better marketers. They offer a solid mix of co-branded content to their dealers as well as a variety of tools and resources to help make them better businesspeople.  To find out more, we sat down with Mollie Surratt, Senior Director of Public Relations and Content …

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