Legend Nissan Capitalizes on All Digital Opportunities [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Wayne Siegel, President of The Legend Auto Group, which consists of Legend Nissan (Syosset, NY), Legend Porsche (Massapequa, NY), and Legend Audi/VW (Amityville, NY). The Legend Auto Group is …

Faces of Promoboxx: Meet Nick Holroyd

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The Promoboxx team continues to grow! We’d like you to meet our new Senior Product Designer, Nick Holroyd. We are so excited to welcome Nick to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I graduated …

Create Instagram Ads That Drive In-Store Foot Traffic

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With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be particularly effective in the world of local retail, allowing small businesses to share stories with a highly engaged audience in a creative, high-quality environment while also driving specific actions with their ads. …

4 Reasons Why Building an Asset Management System Doesn’t Work

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Frustrated that you don’t have insights into retailer marketing activity? Not sure why they’re not promoting your brand content? Chances are that you’re trying to support them with a digital asset management system (DAMs). Despite the overall ineffectiveness of DAMs, brands continue to throw large sums of time and resources into building internal asset management …

How New Balance Provides Scalable Retail Support [Case Study]

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National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the lack of scalable retail marketing solutions. Why National Brands Often Favor Only a Subset of Retailers with Marketing Efforts Most brands …

Faces of Promoboxx: Meet Navin Jain

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The Promoboxx team continues to grow! We’d like you to meet our new Senior Enterprise Sales Representative, Navin Jain. We are so excited to welcome Navin to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I was …

New Balance, Arc’teryx Talk Going Global and Staying Local

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New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to …

Quick Tips: Better Partner with Retailers for Brand Marketing Programs

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What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before even thinking about partnering with them for brand marketing programs. Starting out, you have to make the effort to truly connect with your retailers, identifying and addressing their needs, interests, and goals. …

Faces of Promoboxx: Meet Dan Gentile

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The Promoboxx team continues to grow! We’d like you to meet our new Product Manager, Dan Gentile. We are so excited to welcome Dan to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I spent the better …

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