What’s the Future of Co-Op Advertising? Marketers from Timberland, AutoTrader, GE Appliances Weigh In

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The future of co-op advertising hangs in the balance; it hasn’t seen innovation for decades. Is co-op walking dead? That’s one of the questions we posed to three seasoned retail marketers. Amidst the digital revolution, co-op advertising has stayed the same. To better understand challenges to innovation, Ben Carcio (Co-Founder and CEO, Promoboxx) interviews Cassie Heppner (Timberland), Alpesh …

Five Key Local Marketing Insights from Brand Marketers [Aligned Conference 2015 Recap]

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The Aligned Conference both challenges and inspires brand marketing efforts in local retail. It’s where those of us tasked with empowering independent retailers to become our brand’s best storytellers have learned a secret or two. Working with mom and pops requires perseverance to overcome a unique set of challenges. The Aligned community embraces the complexities, networking to learn from one another. Here are five …

Announcing the #AlignedCon 2015 Speaker Lineup

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It’s that time of year again. Get up and get pumped for the second annual Aligned Conference! On September 9th-11th, digital retail marketers from large manufacturers across the country will gather in Boston to share strategies on how to empower their independent retailers. After a successful first year, we are happy to share this year’s …

Top Brands Share Why They’re Excited For #AlignedCon

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As #AlignedCon 2015 approaches, top brands across the appliance, apparel and outdoor industries are eagerly discussing why they are excited to attend. The Aligned Conference brings together digital trade and retail marketers, to exchange ideas about how to best empower their independent retailers. After a successful first year, savvy marketers from Electrolux, Timberland, and Trek Bicycle have each weighed …

A Passion for Local Retailers: Hear The Story Behind #AlignedCon

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Digital trade and retail marketers across all industries are gearing up for this September’s #AlignedCon. After a successful first year, the Promoboxx team is busy adding some exciting new aspects to the only national conference that provides digital retail marketing strategies to better align manufacturing brands with their local, independent retailers. In the midst of …

Top Brands Meet Up In Boston for #AlignedCon, Sept. 9-11, 2015

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#AlignedCon 2015 will be back in Boston’s North End, at the Battery Wharf Hotel on September 9th-11th. The conference is the first of its kind, bringing together digital trade and retail marketers across all industries to talk shop and strategize how to best empower their local retailers. Register here at the early bird rate and reserve your spot …

#AlignedCon Highlights: John Ross of PepsiCo Talks about High-Level Strategies to Engage Influencers

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John Ross of PepsiCo caught everyone’s attention when he started his presentation at this year’s #AlignedCon by showing a photo of a skydiver who was falling backward toward earth. Far below him, we could make out the outline of the cars and RVs parked in rows at the Burning Man symposium in Nevada. The man was wearing …

Trek Bicycle Wins First Ever Aligned Awards

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The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner. The winning campaign for Trek’s Summer Sale garnered 61% retailer activation and 76% retailer engagement. …

#AlignedCon Highlights: CraveLabs, Localytics, and GoSpotCheck Talk Mobile Strategies for Retail Marketing

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It was my privilege to host the Bleeding Edge: Mobile Strategies for Retail Marketing discussion panel at this year’s #AlignedCon. Our three panelists, Jeff Peden CEO of CraveLabs, Raj Aggarwal CEO of Localytics, and Matt Talbot CEO of GoSpotCheck, are all notable players in the cutting edge of digital marketing. Here are some of their key insights on mobile …

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