Quick Tips: Better Partner with Retailers for Brand Marketing Programs

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What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before even thinking about partnering with them for brand marketing programs. Starting out, you have to make the effort to truly connect with your retailers, identifying and addressing their needs, interests, and goals. …

Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

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Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key sales and marketing initiatives. To gain further insights into this invaluable top-down relationship, we sat down with two experts of the field: Matt Baum, North Region Key Account Manager – Running at Mizuno USA, …

3 Pain Points (and Opportunities) Retailers Will Face in 2017

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2017 is expected to be yet another year of retail disruption for both brands and (especially) the local retailers who sell their products. Out of these shifting tides, though, there are opportunities for retailers to evolve with trends and brands to provide support where needed. We recently sent out a survey to over 50+ local …

Quick Tips: Providing Digital Marketing Impact on Retailer Revenue

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Welcome to “Lightning Round Retail Marketing Tips,” our new blog series aimed at providing quick, impactful retail marketing tips for today’s busy brand and retail marketing professionals. This week’s topic: providing digital marketing impact on retailer revenue. The Million Dollar Question What is your brand doing to provide digital marketing impact on in-store revenue for your …

Top 5 Social Media Tips You Should Be Giving Your Local Retailers

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Whether your retailer is selling bikes, cars, jackets, or anything in-between, one thing is for certain: they need to be using social media to engage and create conversations with their local customers. As these social channels are frequently updating and evolving, though, it can be difficult for small businesses to keep up. Despite these challenges, …

Let These Brand Leaders Guide You to a Successful 2017

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Today is Election Day, providing us all with the fortunate opportunity to vote for our country’s leader for the next four years. In the spirit of the day, we wanted to take a few moments to recognize a few great leaders in the retail marketing space that have taken tremendous strides to support their local …

4 Secrets to Running Paid Ads with Your Local Retailers

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Are your retailers asking how you’re going to help them drive foot traffic to their stores? You’re not alone. We asked brand experts from GE Appliances, Shaw Floors, and Cargill how they team up with retail partners to run localized advertising campaigns to stay in front of both new and existing customers. Brand Experts: Gina Thesing, Brand …

Retailers Share 5 Tips to Drive Local Consumer Engagement

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In a time where local retailers are forced to grapple with e-commerce and market saturation, how can they effectively implement digital marketing strategies that not only keep their heads above water but capitalize on their product expertise, superior service, and direct connection with local audiences? That was the question we recently posed to two retailers …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

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