Legend Nissan Capitalizes on All Digital Opportunities [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Wayne Siegel, President of The Legend Auto Group, which consists of Legend Nissan (Syosset, NY), Legend Porsche (Massapequa, NY), and Legend Audi/VW (Amityville, NY). The Legend Auto Group is …

Charles River Running Charges Ahead in a Rocky Retail Environment [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Charlotte Walsh, owner of Charles River Running. Opened in June 2012, Charles River Running is a brick-and-mortar specialty run and walk store located in the heart of Norwood, Massachusetts. …

Retailers Rule: A Look Back at 2016 Retailer Digital Marketing Insights

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Started in 2014, the Retailers Rule! interview series was created to explore digital marketing insights from the perspective of local retailers and the brands they sell, and this year was no different. Over the past year, we have spoken to retailers far and wide across industries, from an auto dealership in the midwest to a …

How Erik’s Bike Board Ski Builds Its Marketing Strategy [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Steve Parsons, Marketing Manager at ERIK’S Bike Board Ski. Founded in 1977 by Erik Saltvold out of his parents’ barn, ERIK’S has since become the midwest leader in bikes, …

Ken Combs Running Store Fights Direct-to-Consumer [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Larry Holt, owner of Ken Combs Running Store in Louisville, Kentucky. After purchasing the store from his stepfather, Ken Combs, in 1991, Larry took over the store’s various day-to-day …

Retailers Share 5 Tips to Drive Local Consumer Engagement

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In a time where local retailers are forced to grapple with e-commerce and market saturation, how can they effectively implement digital marketing strategies that not only keep their heads above water but capitalize on their product expertise, superior service, and direct connection with local audiences? That was the question we recently posed to two retailers …

Classic Lawton Chevrolet: Finding Success in the Customer Experience

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We are very excited to announce that Classic Lawton Chevrolet of Lawton, Oklahoma has been chosen as the winner of our first-ever Local Business of the Year award, recognizing their focus on exceptional in-store customer service and transparency in digital marketing. Shining a Light on Retailer Stories and Success The Promoboxx team hears a ton …

Al’s Sporting Goods Expands Digital Marketing Toolbox [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Nate Julian of Al’s Sporting Goods. Over the course of our conversation, we talked about trends in the outdoor industry, utilizing digital channels to reach target demographics, and telling …

Jerry Haggerty Chevrolet Shares Insights into Digital Marketing Success

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Jerry Haggerty, owner of Jerry Haggerty Chevrolet (based in Glen Ellyn, Illinois). Over the course of our conversation, we talked about the diminishing returns of traditional advertising, having content …

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