Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year.
For some beachside reading and local marketing inspiration, we took a look at the Promoboxx blog, highlighting the best of the best of the year so far.
We hope that these blog posts (from brand interviews to co-op findings to retailer interviews and beyond) will act as guideposts to help you further connect and align your marketing efforts with those of your local retailers. Happy reading!
Our Top Local Retail Marketing Blog Posts:
When it comes to supporting their specialty retailers digitally, Osprey Packs is thinking ahead. In this interview, Osprey’s Retail Marketing Manager shares her thoughts on the importance of innovation and why the outdoor industry needs to step up and change their game.
In this “Retailers Rule!” interview, we spoke to the Marketing Manager for Fleet Feet Sports, Santa Rosa. Over the course of our conversation, we discussed the importance of social media channels, the ineffectiveness of traditional asset management platforms, and how their store interacts with the Mizuno brand.
Low retailer adoption and engagement rates. A lack of insights and data. No alignment with brand content calendars… Sound familiar? Digital asset management platforms are failing both brands and their local retailers. It’s time to start working smarter, together.
The reality is that co-op advertising is in need of fixing, with weak offerings and an inefficient system that busy retailers just don’t have the time to participate in. Find out why digital co-op is so hard and how you can start innovating your program for the modern age.
Everything we do at Promoboxx hinges on the core value, “Believe in Retailers.” To double down on this idea, we updated our platform to make it even easier for retailers to become the best marketers we know they can be. This blog post details our exciting product update.
Take advantage of Facebook’s full targeting capabilities by bringing your retail partners into your advertising strategy. Here are three tips to help you reach the local customers that matter most.
In this interview, Nissan’s Director of Marketing Communications (and all-around digital marketing rockstar), Erich Marx, shares his insights into the importance of dealer marketing alignment and providing consumers with a consistent brand experience.
Want to know what retailers are saying about co-op advertising? Check out the results of our co-op advertising survey, where retailers share their insights into pain points, how co-op could be made easier, and more.
New Balance’s Head of US Run Specialty Channel Marketing, Tom Taylor, knows their specialty retailers represent the “pinnacle brand experience.” In this interview, hear how the iconic brand supports the content needs of their retail partners while tackling local message consistency head-on.
National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with top-down connection and alignment. Here are the five main obstacles and how brands like GE Appliances, Shaw Floors, and New Balance have overcome them.