New Balance, Arc’teryx Talk Going Global and Staying Local

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New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to …

Quick Tips: Better Partner with Retailers for Brand Marketing Programs

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What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before even thinking about partnering with them for brand marketing programs. Starting out, you have to make the effort to truly connect with your retailers, identifying and addressing their needs, interests, and goals. …

Faces of Promoboxx: Meet Dan Gentile

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The Promoboxx team continues to grow! We’d like you to meet our new Product Manager, Dan Gentile. We are so excited to welcome Dan to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I spent the better …

Charles River Running Charges Ahead in a Rocky Retail Environment [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Charlotte Walsh, owner of Charles River Running. Opened in June 2012, Charles River Running is a brick-and-mortar specialty run and walk store located in the heart of Norwood, Massachusetts. …

Join the Promoboxx Team! We’re Hiring a Director of Business Development

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Promoboxx is a fast-growing digital marketing technology startup in downtown Boston. The Promoboxx solution is sold to Fortune 1,000 brands to help them better market align with and sell through their local retailers. Position Overview: Promoboxx is looking for a Director of Business Development to initiate and manage revenue accretive and ground-breaking partnerships. We are …

Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

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Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key sales and marketing initiatives. To gain further insights into this invaluable top-down relationship, we sat down with two experts of the field: Matt Baum, North Region Key Account Manager – Running at Mizuno USA, …

Retailers Rule: A Look Back at 2016 Retailer Digital Marketing Insights

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Started in 2014, the Retailers Rule! interview series was created to explore digital marketing insights from the perspective of local retailers and the brands they sell, and this year was no different. Over the past year, we have spoken to retailers far and wide across industries, from an auto dealership in the midwest to a …

Year in Review: Our Best Brand and Retail Marketing Content of 2016

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With 2016 coming to a close, we have put together some of our most popular brand and retail marketing content to help you get ready for the new year, including: Interviews with brand leaders and expert retailers Insightful, impactful case studies Promoboxx product updates Tips and best practices for helping your local retailers succeed at …

Faces of Promoboxx: Meet Chloe Chalakani

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The Promoboxx team continues to grow! We’d like you to meet our new Retail Support Specialist, Chloe Chalakani. We are so excited to welcome Chloe to our team, and to get to know her better, we asked her a few questions. Check out the answers below! Tell us a little bit about yourself. I call …

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