Sonciary Honnoll ,

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The Aligned Awards recognizes this year’s best co-marketing campaign that effectively connects the brand with its retailers, as voted by Aligned Conference attendees. This year, attendees voted Trek Bicycle’s Global Retail Marketing Manager, Jeremy McKinley, as the premiere Aligned Awards winner…. Read more »

Andrew Glenn ,

MohawkPets

A company with over $6 billion in yearly revenue only makes a strategic move after it has been thoroughly considered. Recognizing independent retailers as the brand’s sales fulcrum, Mohawk Flooring has been equipping them with the right tools to make for a… Read more »

Ben Carcio ,

Co-Op Advertising

Co-op advertising is broken. Independent retailers need a better, easier way to obtain marketing support from the brands whose products they sell and co-op advertising is failing them. The Interactive Advertising Bureau (IAB) has released a study on co-op advertising estimating that… Read more »

Ben Carcio ,

Introducing Match

It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements…. Read more »