Al’s Sporting Goods Expands Digital Marketing Toolbox [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Nate Julian of Al’s Sporting Goods. Over the course of our conversation, we talked about trends in the outdoor industry, utilizing digital channels to reach target demographics, and telling …

5 Questions with Aligned Speaker Kent Hawkins of Arc’teryx

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With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Kent Hawkins, Channel Marketing Manager – Americas at Arc’teryx. Founded in North Vancouver, British Columbia, Canada in 1989, Arc’teryx is an outdoor apparel and hard goods brand. The brand is driven by a focus on …

Shaw Floors Amplifies Foot Traffic in Local Showrooms [Case Study]

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For their major Spring Savings Event, Shaw Floors was looking to generate excitement and awareness among local audiences. With consumers increasingly researching purchase decisions on mobile devices, Shaw leveraged Promoboxx Local Ads to reach people near each retailer storefront. Shaw Floors Offers Retailers Digital Local Advertising Solutions Shaw equipped their retailers with highly targeted Facebook …

Faces of Promoboxx: Meet Alex Annese

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Meet Promoboxx’s new VP of Engineering, Alex Annese! We are so excited to welcome Alex to our team, and to get to know him better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself. I left college my sophomore year to take a job as a penetration tester …

10 Reasons Why You Should Go to the Aligned Conference

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Here at Promoboxx, we CAN’T WAIT for the Aligned Conference, and it’s now just over a month away! Not to brag or anything, but year three is sure to be the biggest and best one yet. With only a few seats left to fill, here are ten reasons why you should attend the Aligned Conference …

Trek Bikes Drives Highly Targeted Customers In-Store [Case Study]

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For its annual ‘Trek Fest’ campaign, Trek Bikes wanted to drive awareness of their best sale of the year — among the right consumers. By equipping their specialty retailers with funds for targeted Facebook advertising using Promoboxx Local Ads, Trek was able to reach cycling enthusiasts near each storefront. Trek Helps Retailers Reach Relevant Local …

Join the Promoboxx Team! We’re Hiring a Brand Account Specialist

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Want to work with major national brands in support of thousands of local retailers? Want to build digital marketing and advertising campaigns that drive consumer engagement across Facebook, Twitter, Instagram, e-mail, and web? Promoboxx is the only marketing platform to connect and align national brands with their local retailers towards the common goal of increasing …

5 Tips to Create Facebook Ads That Turn Digital Traffic into Foot Traffic

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If you want to really hook consumers through local advertising via Facebook ads, you need to do more than just take advantage of the social giant’s detailed user data and powerful targeting capabilities. Start optimizing the content creative of the ads themselves, and you’ll not only reach the right consumers, but reach them at maximum …

5 Ways Co-Op Advertising Could Be Made Easier [Retailer Survey]

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Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there …

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