Shaw Floors Amplifies Foot Traffic in Local Showrooms [Case Study]

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For their major Spring Savings Event, Shaw Floors was looking to generate excitement and awareness among local audiences.

With consumers increasingly researching purchase decisions on mobile devices, Shaw leveraged Promoboxx Local Ads to reach people near each retailer storefront.

Shaw Floors Offers Retailers Digital Local Advertising Solutions

Shaw equipped their retailers with highly targeted Facebook and mobile display advertising to attract nearby customers. Retailers earned the ad dollars as they participated in the campaign. Utilizing Local Ads, Shaw retailers were able to run sophisticated multi-channel advertising, all easily accessible within the Promoboxx platform.

Consumers discovered the Shaw Spring Savings Event from local retailers when browsing on mobile devices or within their Facebook News Feed.

Take a look at how Local Ads looks on Facebook and mobile display:

shaw floors facebook foot traffic
Example Local Ad on Facebook
shaw floors mobile display foot traffic
Example Local Ad on mobile display

Campaign results:

  • 82% Retailer Engagement
  • 13x More Landing Page Views
  • Over 6M Total Ad Impressions

“Being able to target on a local level allows us to reach the type of person we want. Shaw’s Local Ads drive more traffic to our website and our showrooms.”

– McSwain Carpets & Floors

Shaw Floors Amplifies Reach at the Local Level

The Spring Savings promotion was a massive success, reaching millions of local consumers and seeing a 13x increase in visits to customized retailer landing pages (in comparison to campaigns run without Local Ads).

shaw floors landing page foot traffic
Example mobile-optimized landing page

With Promoboxx Local Ads, Shaw retailers efficiently and effectively reached customers near their storefronts, remaining top of mind along the path to purchase.

Want to Start Driving More New Customers In-Store?

Join leading brands like Shaw Floors leveraging Local Ads to team up with their retailers and unlock the full potential of untapped local audiences.

With Promoboxx Local Ads, brands simply and effectively extend their sophisticated content, targeting, and media mix to resource-strapped retailers, allowing them to reach new local customers on mobile devices and drive them in-store.

promoboxx local ads

 

Related Content:

Announcing Local Ads: Aligning Brands & Retailers to Drive New Customers In-Store >

Shaw Floors Supports Its Local Retailers With a Mobile-First Advertising Approach >

5 Tips to Create Facebook Ads That Turn Digital Traffic into Foot Traffic >


Categories: Campaign Examples, Home Improvement Industry, Promoboxx Local Ads

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