Join Us! We’re Hiring a Senior Enterprise Sales Representative


If you are an inside sales closer ready to take the next step in your career, then contact Promoboxx, a fast-growth company based in Boston.  If you enjoy the thrill of helping leading companies discover and adopt disruptive technologies, then we’re looking for you! Promoboxx is the only platform to connect and align national brands …

Missing the Mark – Asset Management Platforms


Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. …

Nissan’s Dealer Marketing Success Story


Unified. Determined. Supportive. Those are a few words that come to mind when I think about Nissan’s dealer marketing strategy. The auto manufacturer has gained revenue and market share in the U.S., with the goal set at 10% U.S. market share by March 2017. They are gaining on this goal faster than expected, and after partnering with them …

Benjamin Moore Says “No” to Retail Chains


Benjamin Moore recently kicked off the most robust advertising campaign in its company history, entitled “Paint Like No Other.” The roughly $50 million dollar campaign is focused on Benjamin Moore’s belief in independent retailers and directly attacks the level of service that consumers receive at big box stores. “We’re pursuing a more aggressive approach to communicating …

Digital Retail Marketing: You Can Do Better.


If you work for a manufacturing brand and you’re reading this, you might be thinking, “We do this already. We support our retailers with online marketing.” The reality is, your retailers need more help. Most large manufacturing brands have a current set of tools and tactics they use to engage their retailers with digital marketing. …

Aligned Speaker Spotlight: Jeremy McKinley, Trek Bicycle


I’ll be sitting down with Jeremy McKinley, Retail Marketing Manager for Trek Bikes, at Aligned on Thursday morning to talk about how Trek effectively supplies its retailers with the proper skills and tools to accelerate the brand past all of its competitors. Jeremy is a fantastic addition to the Aligned agenda, having had more than …

Marketing in a Cluttered Retail Environment: How to Cut Through the Noise


When consumers visit your retailers online, they see your products and learn about your current promotions and campaigns. But these retailers sometimes also sell as many as 50 other brands in a single retail outlet. How can you cut through that clutter, engage customers, and become the brand of choice for your retailers and consumers? …

Rogue Retailer Marketing


Every brand we talk to has this problem: Their retailers are marketing their brand in a rogue fashion. Whether it’s a retailer changing a soda brand’s can color from red to green to match their logo color, or publishing content about outdated products on their Facebook page, independent retailers are frequently engaging in ways that …

How Do Brands Stay Relevant To Retailers?


It’s relatively easy for brands to stay visible to retailers, but it’s much more difficult to stay relevant. Relevant means that your goals for your brand and products align with retailers’ goals to increase sales. And it’s sometimes easy to lose sight of a simple fact: your retailers carry more than just your products. They …


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