What Are Local Retailers Doing to Drive Holiday Traffic? [Survey]

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What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the holiday shopping season? We did some digging to find out. Small Business Saturday is coming up fast on November 26, unofficially kicking off the ever-important holiday shopping season. This time of year is critical …

Top 5 Social Media Tips You Should Be Giving Your Local Retailers

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Whether your retailer is selling bikes, cars, jackets, or anything in-between, one thing is for certain: they need to be using social media to engage and create conversations with their local customers. As these social channels are frequently updating and evolving, though, it can be difficult for small businesses to keep up. Despite these challenges, …

Ken Combs Running Store Fights Direct-to-Consumer [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Larry Holt, owner of Ken Combs Running Store in Louisville, Kentucky. After purchasing the store from his stepfather, Ken Combs, in 1991, Larry took over the store’s various day-to-day …

Let These Brand Leaders Guide You to a Successful 2017

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Today is Election Day, providing us all with the fortunate opportunity to vote for our country’s leader for the next four years. In the spirit of the day, we wanted to take a few moments to recognize a few great leaders in the retail marketing space that have taken tremendous strides to support their local …

Local Retailers Hold the Keys to Your Brand’s Online Reputation

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If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

4 Secrets to Running Paid Ads with Your Local Retailers

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Are your retailers asking how you’re going to help them drive foot traffic to their stores? You’re not alone. We asked brand experts from GE Appliances, Shaw Floors, and Cargill how they team up with retail partners to run localized advertising campaigns to stay in front of both new and existing customers. Brand Experts: Gina Thesing, Brand …

Retailers Share 5 Tips to Drive Local Consumer Engagement

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In a time where local retailers are forced to grapple with e-commerce and market saturation, how can they effectively implement digital marketing strategies that not only keep their heads above water but capitalize on their product expertise, superior service, and direct connection with local audiences? That was the question we recently posed to two retailers …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

Mohawk Flooring Earns Accolades for Retailer Digital Marketing Support

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We are very happy to announce that Mohawk Flooring has been chosen as the winner of the 3rd annual Aligned Awards for its highly impactful Love Your Floor Sale campaign, recognizing their efforts to help local retailers drive increased foot traffic and in-store sales through digital marketing support. As a key part of the Aligned Conference, …

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