New Balance Drives In-Store Sales at Fleet Feet Locations [Case Study]

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Linking digital marketing to sales is always much easier said than done. For its Fresh Foam Vongo campaign, New Balance did just that, increasing foot traffic and in-store sales of shoes by running targeted Facebook mobile News Feed ads with Fleet Feet retailers using Promoboxx Local Ads. New Balance Helps Retailers Turn Digital Traffic into …

Faces of Promoboxx: Meet Ryan Mackin

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The Promoboxx team only continues to grow! Meet our new Enterprise Sales Representative, Ryan Mackin. We are so excited to welcome Ryan to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I graduated from Purdue University …

A Forward-Thinking Approach to Retailer Support [Aligned 2016 Recap]

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The Aligned Conference was founded because there was something missing. There was no conference that brought together iconic brands from across industries to talk shop and develop innovative retailer support strategies. Aligned has filled this gap head-on, and after just wrapping its third year, the goals are the same. The only difference now is that …

Faces of Promoboxx: Meet Tim Grasso

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Meet Promoboxx’s new Business Development Representative, Tim Grasso! We are so excited to welcome Tim to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I grew up on the North Shore, just outside of Boston, in the …

Brands Turn to Brick-and-Mortars Amidst Retail Disruption

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To preserve their image and take back control of business objectives, brands are beginning to pull their products out of large e-commerce sites and department stores. Is there a shift taking place in the world of retail? Let’s open up the conversation. Brands Like Birkenstock Are Cutting Ties with Amazon Recently, Birkenstock announced that it …

Faces of Promoboxx: Meet Jocelyn Brown

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Meet Promoboxx’s new Business Development Representative, Jocelyn Brown! We are so excited to welcome Jocelyn to our team, and to get to know her better, we asked her a few questions. Check out the answers below! Tell us a little bit about yourself. I grew up in a small town called Bar Harbor in Maine, which …

Al’s Sporting Goods Expands Digital Marketing Toolbox [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Nate Julian of Al’s Sporting Goods. Over the course of our conversation, we talked about trends in the outdoor industry, utilizing digital channels to reach target demographics, and telling …

Shaw Floors Amplifies Foot Traffic in Local Showrooms [Case Study]

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For their major Spring Savings Event, Shaw Floors was looking to generate excitement and awareness among local audiences. With consumers increasingly researching purchase decisions on mobile devices, Shaw leveraged Promoboxx Local Ads to reach people near each retailer storefront. Shaw Floors Offers Retailers Digital Local Advertising Solutions Shaw equipped their retailers with highly targeted Facebook …

Faces of Promoboxx: Meet Alex Annese

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Meet Promoboxx’s new VP of Engineering, Alex Annese! We are so excited to welcome Alex to our team, and to get to know him better, we asked him a few questions. Check out his answers below! Tell us a little bit about yourself. I left college my sophomore year to take a job as a penetration tester …

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