New Balance, Arc’teryx Talk Going Global and Staying Local

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New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to …

Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

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Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key sales and marketing initiatives. To gain further insights into this invaluable top-down relationship, we sat down with two experts of the field: Matt Baum, North Region Key Account Manager – Running at Mizuno USA, …

4 Secrets to Running Paid Ads with Your Local Retailers

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Are your retailers asking how you’re going to help them drive foot traffic to their stores? You’re not alone. We asked brand experts from GE Appliances, Shaw Floors, and Cargill how they team up with retail partners to run localized advertising campaigns to stay in front of both new and existing customers. Brand Experts: Gina Thesing, Brand …

Retailers Share 5 Tips to Drive Local Consumer Engagement

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In a time where local retailers are forced to grapple with e-commerce and market saturation, how can they effectively implement digital marketing strategies that not only keep their heads above water but capitalize on their product expertise, superior service, and direct connection with local audiences? That was the question we recently posed to two retailers …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

Mohawk Flooring Earns Accolades for Retailer Digital Marketing Support

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We are very happy to announce that Mohawk Flooring has been chosen as the winner of the 3rd annual Aligned Awards for its highly impactful Love Your Floor Sale campaign, recognizing their efforts to help local retailers drive increased foot traffic and in-store sales through digital marketing support. As a key part of the Aligned Conference, …

A Forward-Thinking Approach to Retailer Support [Aligned 2016 Recap]

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The Aligned Conference was founded because there was something missing. There was no conference that brought together iconic brands from across industries to talk shop and develop innovative retailer support strategies. Aligned has filled this gap head-on, and after just wrapping its third year, the goals are the same. The only difference now is that …

5 Questions with Aligned Speaker Gina Thesing of Cargill

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The Aligned Conference kicks off THIS WEEK! To wrap up our Aligned speaker series, we invite you to get to know Gina Thesing, Brand and Digital Marketing Manager at Cargill. Cargill’s animal nutrition business is fueled by innovation and research, evident in both their wide range of products and in the ways they support their …

5 Questions with Aligned Speaker David Calvert of GE Appliances

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It’s hard to believe that the Aligned Conference is less than a week away! In keeping with our Aligned speaker series, we invite you to get to know David Calvert, Trade Advertising Manager at GE Appliances. David has been with GE Appliances for over eight years, coupling a creative background in industrial design with a …

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