#AlignedCon Highlights: Todd Scott from Electrolux Speaks on Navigating the Retailer Feedback Loop

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It was my pleasure to introduce Todd Scott at the Aligned Conference. Todd is the Digital Retail Integration and Merchandising Manager at Electrolux Major Appliances. More than that, Todd is a true pioneer of modern marketing, someone who combines keen digital skills with the kind of warmth that lets him connect with retailers on a personal …

#AlignedCon Highlights: Timberland’s Cassie Heppner Talks Re-Booting Retailer Marketing

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At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each …

#AlignedCon Highlights: Frank Chiera From Flooring America Discusses How to Jumpstart Your Retailers’ Social Media Marketing

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Why are some local retailers afraid of social media? How can national brands help them discover the benefits and get them involved? Frank Chiera explored those questions and more in his presentation, called “The New Customer Journey: How Local Marketing Drives Sales,” at this year’s Aligned Conference. Frank, who is VP of Marketing and Advertising …

#AlignedCon Highlights: Evan Hackel Describes the Keys We Need To Empower Retailers Today

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Midway through his presentation at Aligned, Evan Hackel led a demonstration that no one who was in the room will forget anytime soon. He led Andrew Glenn, one of Promoboxx’s Brand Account Managers, out of the room. Evan then returned to the room, where he posted three archery-style targets at different locations on the walls …

#AlignedCon Highlights: Jeremy McKinley Discusses How Trek Helps Bicycle Retailers Become Better Businesspeople

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From the moment Promoboxx’s Janet Comenos introduced Jeremy McKinley at the Aligned Conference, everyone in the room knew that we were about to hear something exciting. Jeremy lives and breathes bikes – especially the kind of advanced bikes that Trek makes. He is also one of the creators of Trek University, a unique program that …

#AlignedCon Highlights: Todd Callaway from Shaw Floors Speaks to Building (and Keeping) Great Relationships with Your Retailers

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The Aligned Conference’s second presentation was a conversation between me and Todd Callaway, Director of Digital Content for Shaw Floors. What an inspiring and motivational session!  Todd shared his wisdom about what it takes to forge and maintain strong relationships between a national brand and its regional dealers. Here are some highlights of our talk, …

#AlignedCon Highlights: Jason West from GE Appliances Talks about Helping Busy Retailers in a Noisy Market

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Last week we kicked-off our first-ever Aligned Conference, which gathered manufacturing brand marketers, digital retail marketers and sales managers across multiple verticals to share how they empower their independent retailers. The sessions were brand-led and conversational, sparking innovation and creativity among the attendees! The first presentation was a conversation between Jason West, General Manager Merchandising …

Announcing The Aligned Awards

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The Promoboxx team is getting so excited for Aligned, the first-ever conference designed for manufacturing brand marketers, digital retail marketers and sales managers who are looking to help empower their independent retailers. As the Brand Account Director at Promoboxx, I am very excited to announce that we will be presenting one of our brand clients …

Coming to Aligned? Meet the Promoboxx team!

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As MC, I would like to give all of our Aligned Conference attendees a hearty welcome to Boston! While I can’t wait to get down to business with our line up of top-notch speakers, I also would like to introduce you to my awesome team here at Promoboxx. They have been working hard to ensure that you …

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