Seven Tips for Creating More Engaging Social Media


What makes engaging content that consumers will actually enjoy and not just scroll past? Social media is a challenge for both brands and their retailers. Here are a few tips on finding your brand’s social media voice! 1) Know your audience. Brands and retailers cannot begin to conquer social media without knowing who they are speaking …

From Cookies to Content: Strategies for a New Era of Home Goods Marketing


“Cookies, or popcorn?” the woman asked to my excitement.  No, I was not at some carnival, or even a movie theatre. My 6-year-old self was with my mother at the local Kensington Furniture, notorious for showering their patrons with home-y treats during each visit. I dashed between dozens of bedroom sets, curiously opening drawers, examining …

Six Costly Assumptions Brand Managers Make when Stores Change Hands


It is all too easy to make incorrect assumptions when stores change hands. In today’s post we’ll explore six of them, then discuss ways to keep them from harming your products and brand. Faulty Assumption One: Past customers will remain loyal. As a recent article in Entrepreneur notes, there is no guarantee that past customers will continue …

Overcoming Facebook’s News Feed Changes: Three Holistic Strategies for Brands and Their Retailers


We’re all experiencing the effects of Facebook’s current News Feed algorithm, Edgerank. We’re concerned that the changes will reduce organic reach for brand pages to a small percentage of their fans. We’re also worried that we will soon be paying for Facebook capabilities that are now free. Worries, Worries Those fears about Facebook remind me of similar …

4 Consumer Trends Impacting Retailers


Although we love and quite literally couldn’t survive without them, consumers can be a little fickle and hard to understand from time to time.  Before determining a strategy to best reach your audience, you need to focus on their motivations while understanding their concerns in today’s market.  Have you ever spent hours researching a product …

Nationwide Partners with Promoboxx, Dealers Benefit with Digital Marketing Content


Our team is excited to announce that Nationwide Marketing Group, the largest home appliance buying group in North America, is partnering with Promoboxx to provide digital marketing content to Nationwide’s entire membership base! Nationwide Marketing Group Selects @Promoboxx for Digital Dealer Marketing — NMG (@NationwideMG) April 29, 2014 Nationwide, with its 10K+ storefronts, will leverage Promoboxx’s …

Retailers Rule! Interview Series – GE Appliance Dealer Insights


Welcome to Part III of our Retailers Rule! interview series. As I mentioned in the previous appliance dealer interview, our retailers are awesome and their engagement in the platform is very important to us. We love hearing what retailers have to say. As part of our mission to connect brands with their retailers, we conducted our Retailers Rule! Interview series to gather …

Image Tips to Get All Your Retailers Sharing


If the popularity of image-friendly forms of social media are any indication, a picture can be worth more than just words, as the old saying goes. According to a visual marketing study, when Facebook switched formats to include a large visual wallpaper at the top of a user’s profile page, engagement with business pages went …

Retailers Rule! Interview Series – Appliance Dealer Insights


Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, show them new features, and answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is key …


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