New Statistics: Now Is the Time to Gear Up for Mobile Shopper Marketing

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“Making the Case for Mobile-Optimized Email: The Numbers,” a post that Deb Papp wrote for the Lyris blog, presents some compelling statistics about the growing power of mobile marketing. Yet there is more to her post than dry numbers. When you put them all together, they show that the use of in-store mobile advertising is …

One Year Later: An Update on the State of Digital Shopper Marketing

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“There are lots of digital efforts by brands going direct to consumers, and there are lots of efforts by retailers direct to consumers, but there’s been little understanding about how to truly combine a brand and a retailer together in a digital medium that builds equity for both.”  – April Carlisle, Senior Vice President, Global …

Seven Tips for Creating More Engaging Social Media

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What makes engaging content that consumers will actually enjoy and not just scroll past? Social media is a challenge for both brands and their retailers. Here are a few tips on finding your brand’s social media voice! 1) Know your audience. Brands and retailers cannot begin to conquer social media without knowing who they are speaking …

From Cookies to Content: Strategies for a New Era of Home Goods Marketing

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“Cookies, or popcorn?” the woman asked to my excitement.  No, I was not at some carnival, or even a movie theatre. My 6-year-old self was with my mother at the local Kensington Furniture, notorious for showering their patrons with home-y treats during each visit. I dashed between dozens of bedroom sets, curiously opening drawers, examining …

Six Costly Assumptions Brand Managers Make when Stores Change Hands

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It is all too easy to make incorrect assumptions when stores change hands. In today’s post we’ll explore six of them, then discuss ways to keep them from harming your products and brand. Faulty Assumption One: Past customers will remain loyal. As a recent article in Entrepreneur notes, there is no guarantee that past customers will continue …

Overcoming Facebook’s News Feed Changes: Three Holistic Strategies for Brands and Their Retailers

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We’re all experiencing the effects of Facebook’s current News Feed algorithm, Edgerank. We’re concerned that the changes will reduce organic reach for brand pages to a small percentage of their fans. We’re also worried that we will soon be paying for Facebook capabilities that are now free. Worries, Worries Those fears about Facebook remind me of similar …

4 Consumer Trends Impacting Retailers

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Although we love and quite literally couldn’t survive without them, consumers can be a little fickle and hard to understand from time to time.  Before determining a strategy to best reach your audience, you need to focus on their motivations while understanding their concerns in today’s market.  Have you ever spent hours researching a product …

Nationwide Partners with Promoboxx, Dealers Benefit with Digital Marketing Content

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Our team is excited to announce that Nationwide Marketing Group, the largest home appliance buying group in North America, is partnering with Promoboxx to provide digital marketing content to Nationwide’s entire membership base! Nationwide Marketing Group Selects @Promoboxx for Digital Dealer Marketing http://t.co/bqrjqCOUGV — NMG (@NationwideMG) April 29, 2014 Nationwide, with its 10K+ storefronts, will leverage Promoboxx’s …

Retailers Rule! Interview Series – GE Appliance Dealer Insights

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Welcome to Part III of our Retailers Rule! interview series. As I mentioned in the previous appliance dealer interview, our retailers are awesome and their engagement in the platform is very important to us. We love hearing what retailers have to say. As part of our mission to connect brands with their retailers, we conducted our Retailers Rule! Interview series to gather …

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