Legend Nissan Capitalizes on All Digital Opportunities [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Wayne Siegel, President of The Legend Auto Group, which consists of Legend Nissan (Syosset, NY), Legend Porsche (Massapequa, NY), and Legend Audi/VW (Amityville, NY). The Legend Auto Group is …

Local Business of the Year 2016: Shining a Light on Retailer Stories [SlideShare]

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With Small Business Saturday on November 26, we would like to take some time to recognize our retailer customers and the immense impact that they have on our local communities and economies. Now entering its seventh year, Small Business Saturday underscores the importance of supporting the small, unique brick-and-mortar stores that make our local communities …

Local Retailers Hold the Keys to Your Brand’s Online Reputation

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If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

Classic Lawton Chevrolet: Finding Success in the Customer Experience

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We are very excited to announce that Classic Lawton Chevrolet of Lawton, Oklahoma has been chosen as the winner of our first-ever Local Business of the Year award, recognizing their focus on exceptional in-store customer service and transparency in digital marketing. Shining a Light on Retailer Stories and Success The Promoboxx team hears a ton …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

Jerry Haggerty Chevrolet Shares Insights into Digital Marketing Success

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Jerry Haggerty, owner of Jerry Haggerty Chevrolet (based in Glen Ellyn, Illinois). Over the course of our conversation, we talked about the diminishing returns of traditional advertising, having content …

Summer Reading to Inspire Your Local Retail Marketing Strategy

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Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

Nissan Leads the Way to Dealer Marketing Alignment [Interview]

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To call Nissan’s approach to dealer marketing robust would be an understatement. With support and alignment as the foundation, Nissan’s tagline “Innovation that excites” has proven to truly be a top-down strategy. By building both award-winning cars and their dealers’ digital marketing capabilities, Nissan has honed efforts in the name of a consistent brand experience …

3 Reasons Digital Asset Management Platforms Are Failing Brands & Local Retailers

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Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low …

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