Our Pledge on Hidden Revenue

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We’ve been reading about dealer marketing programs where ad management fees are not being disclosed to a brand’s dealers. We’re seeing this in just about every industry, with auto, appliances and footwear being the most prevalent. This trend is very concerning to us. In addition, many of these programs provide hidden revenue back to the brand. …

Retailers Rule! Online Marketing Insights from Tracey Norvell at Jackie Cooper Nissan

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Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help get them started, show them new features, and answer any questions that they may have. We also love getting their feedback. Meeting retailers’ needs is key …

Low-Hanging Fruit: Accelerate Your Retail Marketing Today

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While ad agencies spend months honing brand messaging, and product engineers tweak designs over years, retail marketers can quantifiably engage their network in about a week with Promoboxx. So why aren’t they? “We want to wait until Strategy X is implemented.” Do you know your customer turnover rate? While you look that number up, you’ve …

Chevrolet and the Patriots Know How to Support One Another

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Yesterday, one of Boston’s most beloved sports heroes and Patriots’ QB, Tom Brady, gave his brand new red 2015 Chevy Colorado that he received after being named Superbowl MVP to his teammate Malcolm Butler, who was responsible for the game-winning interception in the last seconds of the fourth quarter. Okay, so maybe we have some …

Five Reasons to Provide Your Retailers with the Content That They Need

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We get it- producing content is hard. Why should you and your agencies slave over producing the best content for Facebook, Twitter, Instagram, etc., just to give it to your retailers to use freely, right? Wrong. Read on to hear the 5 reasons why it’s critical to share the wealth when it comes to retailer …

Digital Retail Marketing: You Can Do Better.

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If you work for a manufacturing brand and you’re reading this, you might be thinking, “We do this already. We support our retailers with online marketing.” The reality is, your retailers need more help. Most large manufacturing brands have a current set of tools and tactics they use to engage their retailers with digital marketing. …

Retailers Rule! Interview Series – Chevy Dealer Insights

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Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, to show them new features, and to answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is …

#AlignedCon Highlights: Chevrolet’s Johanne Pearson and Michael Cearley Discuss the Marketing Power of Social on the Regional Level

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Some very big ideas about social media marketing began to flow as soon as I started asking Johanne Pearson and Michael Cearley questions at this year’s #AlignedCon. Johanne is Retail Digital and Social Manager for Chevrolet, while Mike is SVP & Senior Partner, Global Social Strategy at FleishmanHillard, Chevrolet’s digital marketing agency. Johanne and Mike have …

Match: A Better Way to Support Local Retailers

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It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements. Promoboxx Match allows brands to target nearby customers, create better retailer marketers, and most importantly, drive more sales. Our …

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