Brand Interview

What does dealer marketing mean to your brand? At BioZyme Incorporated, it means helping their retail partners create all-around stronger businesses. BioZyme, a growing animal nutrition company, teaches all employees to think about the dealers they work with as their ultimate customer because dealers are essential to the company’s success and growth. To better support …

Scott Whipple and John Gordon started CANIDAE as a local grain store in 1984. The co-founders and owners decided to start their own company because they felt that many pet food brands weren’t built with retailers or consumers in mind. CANIDAE’s local roots are why they share a special connection with local businesses, and why they are …

Bill Reed, Director of Wholesale at Orvis and outdoor industry veteran, knows that confident and supported local retailers are essential to brand sales. Retailers have the crucial combination of technical knowledge and the opportunity to place the actual product in the hand of the consumer. This understanding helps to drive Orvis’ wholesale strategy and internal …

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