The Return of Brick-and-Mortar: Amazon Buys Whole Foods

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Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, according to the Amazon press release. It also confirms what we’ve known at Promoboxx for a long time. With over 12,000 active retailer locations partnering …

4 Reasons to Attend Aligned 2017

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Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more. [Related …

Achieve Brand Consistency: 6 Tips to Help Your Retailers Stay On Brand

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Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

CMOs: Why Focusing On Big Box Retailers Is A Big Mistake

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As CMO, you own the promise of your brand, but your retail partners own the experience. Your primary goal is to grow awareness; your pain lies in the disconnect between that awareness and the consumer experience (aka reality). You work tirelessly to address this gap. When it comes to retail partners, there are typically three …

6 Essential Tips for Retailer Email Communication

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Email communication can be an incredibly powerful tool to reach your retailers, but it’s only as effective as the marketing and design strategy you use to build the emails. It’s time to take your communications to the next level! Here are six essential do’s and don’ts of email communication that you should consider when writing …

Two Reasons Why You May Be Failing to Engage Retailers

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National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here are the failures of broken, out-of-date processes like co-op advertising and digital asset management systems (DAMs). DAMs and Co-Op Programs Fail to Engage …

Over 65% of the Best Running Stores in America Use Promoboxx

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Every year, Competitor magazine partners with Running Insight trade magazine to identify the 50 Best Running Stores in America, recently releasing the annual list for 2016. We congratulate all of the recognized retailers and are proud to say that over 65% of them use the Promoboxx marketing platform to easily promote content for the footwear …

How to Build a Digital Strategy That Drives Retail Opportunities

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Your brand may be executing impressive content, campaigns, and overall strategy on a national level, but are you extending this wealth down to the local retail level? Mollie Surratt, Senior Director of PR, Social Media, and Content at Mohawk Flooring, knows a thing or two about “sharing the love.” As part of her recent session …

Tap into Millennial Interest through Brick-and-Mortar Retailers

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Millennials (and other younger demographics) may truly be of the digital age, but that is not stopping them from seeking out personal, unique shopping experiences. To capture and retain the interest of this increasingly influential group of consumers, brands must look to their brick-and-mortar retailers and think about how to best leverage digital as a …

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