Faster Brand-to-Retailer Campaign Building and Way More Accurate Reporting [Sneak Peek]

Creating customizable, digital content for your retailers is about to get a whole lot easier with our new Campaign Builder. Brands, we’ve heard you loud and clear. You want to offer up more content to retailers in 2018, while having the ultimate confidence in metrics that deliver game-changing insights. At Promoboxx, we believe in supporting each …


Retailers Want These 6 Things This Holiday Season

The holidays are a time for gift giving, but it’s always easier when you have a list. We’ve pulled together a retailer wish list based on our daily talks with retailers to help your brand find the perfect ‘gift’ for your retail partners this season. By creating a strong relationship with your retailers, listening to …


Retailers Want More Tequila Flavored Beer

The recent National Retail Federation study “The State of Retail Small Businesses” is good news for digital savvy manufacturing brands. The National Retail Federation commissioned a survey of retail small business owners to better understand their sentiments around a number of key issues and the impact of policies and regulations on their businesses. The survey …


Retail Marketing Heroes: OluKai on In-Store Culture, Important Causes and More

Veronica Cano, Marketing Partnerships Manager at OluKai, sat down with Promoboxx to talk about how they prioritize their retailer network and their passion for Hawaiian culture in their products and marketing campaigns. We chatted with Veronica, who has been with the company for over four years, to better understand the key trends she is seeing …


Why Amazon Spark Misses the Mark on Customer Experience

Amazon recently introduced Amazon Spark, a social community centered around product discovery and purchase, with people who share similar interests. Influenced by Instagram and Pinterest, this officially marks Amazon’s entry into the world of social content marketing. Amazon wants to make it easy for consumers to shop products that often involve a considered buying process, …


Connect With Millennials Through The Causes They Care About

There are roughly 80 million Millennials (those defined as being born between 1980 and 2000) in the United States currently. They are a unique market, and they spend around $600 billion (USD) each year. How is your brand going to capture the interest of these market-influencing millennials and what are they looking for in their …


7 Tips to Increase Retailer Engagement In Your Marketing Campaigns

You and your team work hard to put together creative marketing campaigns. Retailers will actively choose which marketing campaigns they participate in, so as a brand, how can you tailor your content to drive higher engagement with your independent retailers? To think about the answers to these questions, start by evaluating how retailers are currently …


Why Inspirational Content is the Secret Sauce to Your Social Media Strategy

A strong social media strategy connects a brand with their consumers, and a key way to do this is through creating inspirational content. Your brand has built a great following over time, but how do you remain relevant and engage your top social media influencers, while also connecting with new potential consumers? The answer seems simple …


The Return of Brick-and-Mortar: Amazon Buys Whole Foods

Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, according to the Amazon press release. It also confirms what we’ve known at Promoboxx for a long time. With over 12,000 active retailer locations partnering …

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