Create Instagram Ads That Drive In-Store Foot Traffic

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With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be particularly effective in the world of local retail, allowing small businesses to share stories with a highly engaged audience in a creative, high-quality environment while also driving specific actions with their ads. …

4 Reasons Why Building an Asset Management System Doesn’t Work

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Frustrated that you don’t have insights into retailer marketing activity? Not sure why they’re not promoting your brand content? Chances are that you’re trying to support them with a digital asset management system (DAMs). Despite the overall ineffectiveness of DAMs, brands continue to throw large sums of time and resources into building internal asset management …

Quick Tips: Better Partner with Retailers for Brand Marketing Programs

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What do your local retailers care about? What makes them tick? These are questions you need to ask yourself (and your retailers) before even thinking about partnering with them for brand marketing programs. Starting out, you have to make the effort to truly connect with your retailers, identifying and addressing their needs, interests, and goals. …

Experts Offer an Inside Look at Sales Rep-Retailer Success Strategies

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Sales reps are the crucial link between brands and their local retail partners, providing a direct in-person connection while affirming key sales and marketing initiatives. To gain further insights into this invaluable top-down relationship, we sat down with two experts of the field: Matt Baum, North Region Key Account Manager – Running at Mizuno USA, …

3 Pain Points (and Opportunities) Retailers Will Face in 2017

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2017 is expected to be yet another year of retail disruption for both brands and (especially) the local retailers who sell their products. Out of these shifting tides, though, there are opportunities for retailers to evolve with trends and brands to provide support where needed. We recently sent out a survey to over 50+ local …

Quick Tips: Providing Digital Marketing Impact on Retailer Revenue

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Welcome to “Lightning Round Retail Marketing Tips,” our new blog series aimed at providing quick, impactful retail marketing tips for today’s busy brand and retail marketing professionals. This week’s topic: providing digital marketing impact on retailer revenue. The Million Dollar Question What is your brand doing to provide digital marketing impact on in-store revenue for your …

Top 5 Social Media Tips You Should Be Giving Your Local Retailers

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Whether your retailer is selling bikes, cars, jackets, or anything in-between, one thing is for certain: they need to be using social media to engage and create conversations with their local customers. As these social channels are frequently updating and evolving, though, it can be difficult for small businesses to keep up. Despite these challenges, …

Let These Brand Leaders Guide You to a Successful 2017

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Today is Election Day, providing us all with the fortunate opportunity to vote for our country’s leader for the next four years. In the spirit of the day, we wanted to take a few moments to recognize a few great leaders in the retail marketing space that have taken tremendous strides to support their local …

4 Secrets to Running Paid Ads with Your Local Retailers

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Are your retailers asking how you’re going to help them drive foot traffic to their stores? You’re not alone. We asked brand experts from GE Appliances, Shaw Floors, and Cargill how they team up with retail partners to run localized advertising campaigns to stay in front of both new and existing customers. Brand Experts: Gina Thesing, Brand …

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