Retailers Share 5 Tips to Drive Local Consumer Engagement

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In a time where local retailers are forced to grapple with e-commerce and market saturation, how can they effectively implement digital marketing strategies that not only keep their heads above water but capitalize on their product expertise, superior service, and direct connection with local audiences? That was the question we recently posed to two retailers …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

5 Tips to Create Facebook Ads That Turn Digital Traffic into Foot Traffic

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If you want to really hook consumers through local advertising via Facebook ads, you need to do more than just take advantage of the social giant’s detailed user data and powerful targeting capabilities. Start optimizing the content creative of the ads themselves, and you’ll not only reach the right consumers, but reach them at maximum …

5 Ways Co-Op Advertising Could Be Made Easier [Retailer Survey]

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Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there …

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