5 Ways Co-Op Advertising Could Be Made Easier [Retailer Survey]

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Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there …

Why Is National Advertising Not Effective for Local Retailers?

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National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the ineffectiveness of national advertising for local retailers. Major manufacturing brands spend millions of dollars each year creating digital content and placing …

Summer Reading to Inspire Your Local Retail Marketing Strategy

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Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

5 Obstacles to Local Marketing Alignment Between Brands and Retailers

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Together, national brands and local retailers can be a powerful duo for driving sales. Brands have important resources retailers don’t — budget, reach and marketing expertise. Retailers have a direct connection with local audiences, the ones who buy a brand’s product. The trouble is that many brands don’t have an effective point of top-down connection …

Retailers Tell All [Co-Op Advertising Survey]

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As it is now, traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. We recently conducted a survey asking retailers to share insights into their experiences with co-op advertising. The goal setting out …

Why Is Digital Co-Op Advertising So Hard?

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With digital marketing evolving at such a rapid rate, co-op advertising programs have trouble keeping up the pace. While many brands still fail to even offer digital as a component of their program, those that do need to start innovating in order to steer clear of failure and ensure success. For both brands and retailers, …

Looking Back & Charging Ahead: Our Top Digital Retail Marketing Blog Posts

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When a year comes to a close, it’s only natural to reflect on what has occurred and how we can learn from it in the coming year. 2015 was an amazing year for the Promoboxx team, and while it was an exciting time of opportunity and rapid growth, it’s time to look forward and charge …

Our Top 3 Digital Retail Marketing Predictions for 2016

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2015 has been an amazing year for us here at Promoboxx! While 2015 has been a year ripe with opportunity and growth, however, it’s coming to a close, and now is the time to start setting 2016 plans into motion. The past year has been a time of rapid growth, as we’ve seen several industry-leading …

GE Appliances Leads Co-Op Advertising into the Digital Age

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As covered in a recent Adweek feature, GE Appliances is bringing co-op advertising into the digital age with localized paid ads on Facebook and mobile display. How? By partnering with Promoboxx. GE Appliances has a long history of supporting their independent retailers through co-op advertising. How does such a large brand, however, manage to start shifting …

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