Achieve Brand Consistency: 6 Tips to Help Your Retailers Stay On Brand

,

Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

Announcing Local Ads Credits: Transform Your Digital Co-Op Advertising Strategy

,

For many brand and retail marketers, achieving marketing alignment and sales through their local retail channel are difficult challenges. Traditionally, co-op advertising programs have tried to align the national-to-local message between brands and retailers, but have failed. Why? Marketing budget dollars go unspent, digital program offerings are weak, retailers have to take time away from …

Two Reasons Why You May Be Failing to Engage Retailers

,

National brands and local retailers can be a powerful duo for driving sales; the trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here are the failures of broken, out-of-date processes like co-op advertising and digital asset management systems (DAMs). DAMs and Co-Op Programs Fail to Engage …

5 Ways Co-Op Advertising Could Be Made Easier [Retailer Survey]

,

Traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. As detailed in a recent blog post, we conducted a survey asking retailers to share insights into their experiences with co-op advertising. While there …

Why Is National Advertising Not Effective for Local Retailers?

,

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the ineffectiveness of national advertising for local retailers. Major manufacturing brands spend millions of dollars each year creating digital content and placing …

Summer Reading to Inspire Your Local Retail Marketing Strategy

,

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

5 Obstacles to Local Marketing Alignment Between Brands and Retailers

,

Together, national brands and local retailers can be a powerful duo for driving sales. Brands have important resources retailers don’t — budget, reach and marketing expertise. Retailers have a direct connection with local audiences, the ones who buy a brand’s product. The trouble is that many brands don’t have an effective point of top-down connection …

Retailers Tell All [Co-Op Advertising Survey]

,

As it is now, traditional co-op advertising has reached a point where it is not only out-of-date, but taxing and inefficient for all involved, particularly for the local retailers who truly need the marketing support. We recently conducted a survey asking retailers to share insights into their experiences with co-op advertising. The goal setting out …

Why Is Digital Co-Op Advertising So Hard?

,

With digital marketing evolving at such a rapid rate, co-op advertising programs have trouble keeping up the pace. While many brands still fail to even offer digital as a component of their program, those that do need to start innovating in order to steer clear of failure and ensure success. For both brands and retailers, …

LIKE WHAT YOU'RE READING? GO VIP.

Join our community of over 5,500 brand marketers accessing exclusive strategies and tips to make their retailers better marketers. No spam, ever. Just great stuff.


Thank you! You've been signed up.
—The Promoboxx Team

There was an error submitting your information.