Retail Marketing Heroes: OluKai on In-Store Culture, Important Causes and More

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Veronica Cano, Marketing Partnerships Manager at OluKai, sat down with Promoboxx to talk about how they prioritize their retailer network and their passion for Hawaiian culture in their products and marketing campaigns. We chatted with Veronica, who has been with the company for over four years, to better understand the key trends she is seeing …

Over 65% of the Best Running Stores in America Use Promoboxx

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Every year, Competitor magazine partners with Running Insight trade magazine to identify the 50 Best Running Stores in America, recently releasing the annual list for 2016. We congratulate all of the recognized retailers and are proud to say that over 65% of them use the Promoboxx marketing platform to easily promote content for the footwear …

How New Balance Provides Scalable Retail Support [Case Study]

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National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the lack of scalable retail marketing solutions. Why National Brands Often Favor Only a Subset of Retailers with Marketing Efforts Most brands …

New Balance, Arc’teryx Talk Going Global and Staying Local

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New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to …

Charles River Running Charges Ahead in a Rocky Retail Environment [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Charlotte Walsh, owner of Charles River Running. Opened in June 2012, Charles River Running is a brick-and-mortar specialty run and walk store located in the heart of Norwood, Massachusetts. …

Mizuno & Fleet Feet Use Facebook Ads to Inspire Local Communities [Case Study]

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For its community-focused The Power of Running campaign, Mizuno wanted to raise awareness for the powerful initiative in local markets among running enthusiasts. By utilizing Promoboxx Local Ads, Mizuno did just that, partnering with Fleet Feet stores to target qualified local customers with highly relevant Facebook ads on mobile devices. Mizuno and Fleet Feet Partner …

Local Business of the Year 2016: Shining a Light on Retailer Stories [SlideShare]

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With Small Business Saturday on November 26, we would like to take some time to recognize our retailer customers and the immense impact that they have on our local communities and economies. Now entering its seventh year, Small Business Saturday underscores the importance of supporting the small, unique brick-and-mortar stores that make our local communities …

What Are Local Retailers Doing to Drive Holiday Traffic? [Survey]

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What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the holiday shopping season? We did some digging to find out. Small Business Saturday is coming up fast on November 26, unofficially kicking off the ever-important holiday shopping season. This time of year is critical …

Ken Combs Running Store Fights Direct-to-Consumer [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Larry Holt, owner of Ken Combs Running Store in Louisville, Kentucky. After purchasing the store from his stepfather, Ken Combs, in 1991, Larry took over the store’s various day-to-day …

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