Footwear Industry

The 50 Best Running Stores in America have been announced by Running Insight magazine. We are excited to share that over 60% of them use the Promoboxx marketing platform to easily promote content for the footwear brands whose products they sell – and drive local sales while creating a community of runners! How Were the …

Mizuno Running believes that specialty stores are an essential step in the buyer’s purchasing journey. This Small Business Saturday®, they’re helping their retailers drive more in-store traffic by providing branded, locally-targeted social media content through Promoboxx. Mizuno Running is supporting Small Business Saturday® because they believe in the power of experiences. Whether running your first …

How many days a year do you shop locally? Small Business Saturday® occurs the Saturday after Thanksgiving and is an annual event that reminds consumers to spend their dollars in local communities. This year, Promoboxx started a new Small Business Saturday® initiative to encourage our brand partners to run paid ad campaigns with their local, specialty …

Veronica Cano, Marketing Partnerships Manager at OluKai, sat down with Promoboxx to talk about how they prioritize their retailer network and their passion for Hawaiian culture in their products and marketing campaigns. We chatted with Veronica, who has been with the company for over four years, to better understand the key trends she is seeing …

Every year, Competitor magazine partners with Running Insight trade magazine to identify the 50 Best Running Stores in America, recently releasing the annual list for 2016. We congratulate all of the recognized retailers and are proud to say that over 65% of them use the Promoboxx marketing platform to easily promote content for the footwear …

National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the lack of scalable retail marketing solutions. Why National Brands Often Favor Only a Subset of Retailers with Marketing Efforts Most brands …

New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to …

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Charlotte Walsh, owner of Charles River Running. Opened in June 2012, Charles River Running is a brick-and-mortar specialty run and walk store located in the heart of Norwood, Massachusetts. …

For its community-focused The Power of Running campaign, Mizuno wanted to raise awareness for the powerful initiative in local markets among running enthusiasts. By utilizing Promoboxx Local Ads, Mizuno did just that, partnering with Fleet Feet stores to target qualified local customers with highly relevant Facebook ads on mobile devices. Mizuno and Fleet Feet Partner …

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