The Top Digital Campaigns Showcasing Brands and Local Retailers


Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

New Balance Drives In-Store Sales at Fleet Feet Locations [Case Study]


Linking digital marketing to sales is always much easier said than done. For its Fresh Foam Vongo campaign, New Balance did just that, increasing foot traffic and in-store sales of shoes by running targeted Facebook mobile News Feed ads with Fleet Feet retailers using Promoboxx Local Ads. New Balance Helps Retailers Turn Digital Traffic into …

Brands Turn to Brick-and-Mortars Amidst Retail Disruption


To preserve their image and take back control of business objectives, brands are beginning to pull their products out of large e-commerce sites and department stores. Is there a shift taking place in the world of retail? Let’s open up the conversation. Brands Like Birkenstock Are Cutting Ties with Amazon Recently, Birkenstock announced that it …

Summer Reading to Inspire Your Local Retail Marketing Strategy


Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

5 Ways Top Brands Are Striking Gold with Retailer Data


Are you leveraging retailer data to hone in on local opportunities and optimize for success? If not, you’re not alone. The reality is that most brands have limited access to retailer data, leaving a wealth of local marketing opportunity on the table. Perhaps you’re utilizing something like a digital asset management platform (known for a …

Retailer Support Keeps New Balance One Step Ahead [Interview]


New Balance is always working to keep the world around us moving forward. First through their products and now through their innovative approach to supporting specialty retailers, New Balance continues to challenge the conventions of the footwear industry after over 100 years. To get the inside scoop on the iconic brand’s approach, we recently sat …

Over 40% of Top Specialty Running Shops in the U.S. Use Promoboxx


Running Insight Magazine recently released its annual list of the top 50 specialty running stores in the U.S. We congratulate these retailers and are proud to say that over 40% of them are using Promoboxx to simplify their digital marketing efforts. With their impact on local communities, expert product knowledge, and superior service, specialty retailers …

Marathon Sports Sets the Pace for the Boston Marathon [Interview]


Welcome to Retailers Rule!, the interview series that shares key retailer insights into digital marketing that help them better connect and align with the brands whose products they sell. For this special edition of Retailers Rule, we spoke with Erin Engelson, Assistant Marketing Manager for Marathon Sports: an acclaimed Boston staple, one of the best …

3 Reasons Digital Asset Management Platforms Are Failing Brands & Local Retailers


Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low …


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