Ken Combs Running Store Fights Direct-to-Consumer [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Larry Holt, owner of Ken Combs Running Store in Louisville, Kentucky. After purchasing the store from his stepfather, Ken Combs, in 1991, Larry took over the store’s various day-to-day …

Local Retailers Hold the Keys to Your Brand’s Online Reputation

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If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

New Balance Drives In-Store Sales at Fleet Feet Locations [Case Study]

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Linking digital marketing to sales is always much easier said than done. For its Fresh Foam Vongo campaign, New Balance did just that, increasing foot traffic and in-store sales of shoes by running targeted Facebook mobile News Feed ads with Fleet Feet retailers using Promoboxx Local Ads. New Balance Helps Retailers Turn Digital Traffic into …

Brands Turn to Brick-and-Mortars Amidst Retail Disruption

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To preserve their image and take back control of business objectives, brands are beginning to pull their products out of large e-commerce sites and department stores. Is there a shift taking place in the world of retail? Let’s open up the conversation. Brands Like Birkenstock Are Cutting Ties with Amazon Recently, Birkenstock announced that it …

Summer Reading to Inspire Your Local Retail Marketing Strategy

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Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

5 Ways Top Brands Are Striking Gold with Retailer Data

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Are you leveraging retailer data to hone in on local opportunities and optimize for success? If not, you’re not alone. The reality is that most brands have limited access to retailer data, leaving a wealth of local marketing opportunity on the table. Perhaps you’re utilizing something like a digital asset management platform (known for a …

Retailer Support Keeps New Balance One Step Ahead [Interview]

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New Balance is always working to keep the world around us moving forward. First through their products and now through their innovative approach to supporting specialty retailers, New Balance continues to challenge the conventions of the footwear industry after over 100 years. To get the inside scoop on the iconic brand’s approach, we recently sat …

Over 40% of Top Specialty Running Shops in the U.S. Use Promoboxx

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Running Insight Magazine recently released its annual list of the top 50 specialty running stores in the U.S. We congratulate these retailers and are proud to say that over 40% of them are using Promoboxx to simplify their digital marketing efforts. With their impact on local communities, expert product knowledge, and superior service, specialty retailers …

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