Marathon Sports Sets the Pace for the Boston Marathon [Interview]

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Welcome to Retailers Rule!, the interview series that shares key retailer insights into digital marketing that help them better connect and align with the brands whose products they sell. For this special edition of Retailers Rule, we spoke with Erin Engelson, Assistant Marketing Manager for Marathon Sports: an acclaimed Boston staple, one of the best …

3 Reasons Digital Asset Management Platforms Are Failing Brands & Local Retailers

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Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low …

Retailers Rule! Digital Retail Marketing Insights from Fleet Feet Sports, Santa Rosa

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Here at Promoboxx, we LOVE our retailers, and keeping them engaged in our platform is very important to us. Meeting retailers’ needs is key to having engaged users, which is why we started the Retailers Rule! interview series to share retailer insights across industries and help to better connect them with their brands. Our latest …

Ensure Awesome: 5 Steps to Kicking Off Successful Brand Initiatives with Retailers

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For many retail marketers, kicking off brand initiatives with their local retailer network can provide an interesting challenge. Whether trying to bring them on board for a new retail marketing strategy or engage them with digital assets, there are a number of questions, issues, or doubts that can arise on the retailer’s side. Local retailers …

Big-Box Adidas, Not My Adidas: Strengthening a Brand’s Best Local Advocates

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I recently found myself in search of a new pair of Adidas and, after starting my search online, was led down two entirely different paths to purchase: that of a big-box retailer (Sports Authority) and that of a local independent retailer (Marathon Sports in Wellesley). When placed side-by-side, these two retail experiences further opened my …

Looking Back & Charging Ahead: Our Top Digital Retail Marketing Blog Posts

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When a year comes to a close, it’s only natural to reflect on what has occurred and how we can learn from it in the coming year. 2015 was an amazing year for the Promoboxx team, and while it was an exciting time of opportunity and rapid growth, it’s time to look forward and charge …

Converse Seasonal Campaign Pops with Digital Retail Marketing Strategy for Its Brick-and-Mortars

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For their Seasonal Colour campaign, Converse Canada focused on a digital and mobile strategy with their local retailers. With this campaign, Converse wasn’t seeking to redefine the Chuck Taylor All Star high-top sneaker we all know and love. Rather, they sought to take the celebrated classic and add a splash of bold new colors for the …

Infographic: How Independent Retailers Rock the Local Economy

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With #SmallBusinessSaturday on November 28, what better time to highlight the immense effect that independent retailers have on the local economy? Started in 2010, Small Business Saturday was created to highlight small business and encourage consumers to shop at the local, independent retailers in their neighborhoods. Since its launch, Small Business Saturday has been wildly …

Timberland Amplifies Brand Awareness for #ModernTrail Campaign with the Help of Its Local Retailers

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In their massive shift from a footwear brand to a full-blown lifestyle brand, Timberland has ditched the traditional product launches and moved towards something bigger and better. For their one-of-a-kind lifestyle-focused Modern Trail campaign, Timberland focused largely on digital strategy. If they were going to ensure maximum campaign potency and further support ongoing rebranding efforts, …

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