What’s the Future of Co-Op Advertising? Marketers from Timberland, AutoTrader, GE Appliances Weigh In

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The future of co-op advertising hangs in the balance; it hasn’t seen innovation for decades. Is co-op walking dead? That’s one of the questions we posed to three seasoned retail marketers. Amidst the digital revolution, co-op advertising has stayed the same. To better understand challenges to innovation, Ben Carcio (Co-Founder and CEO, Promoboxx) interviews Cassie Heppner (Timberland), Alpesh …

Missing the Mark – Asset Management Platforms

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Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. …

Top Brands Share Why They’re Excited For #AlignedCon

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As #AlignedCon 2015 approaches, top brands across the appliance, apparel and outdoor industries are eagerly discussing why they are excited to attend. The Aligned Conference brings together digital trade and retail marketers, to exchange ideas about how to best empower their independent retailers. After a successful first year, savvy marketers from Electrolux, Timberland, and Trek Bicycle have each weighed …

So You Think Your Local Retailers Are Unsophisticated?

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Joining Promoboxx in March 2015 was a way to be part of a passionate, focused and dedicated group serving the needs of local retailers. I had run an independent shop myself, selling sporting goods out of my parents’ house in high school. At Promoboxx, we are on several sales calls each day, and I’m struck by the …

Apparel Magazine Names Promoboxx Clients Timberland & Mizuno Top Marketing Innovators

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A huge congratulations to Timberland and Mizuno Running for being recognized by Apparel Magazine as this year’s digital retail marketing innovators. Learn how their most recent campaigns rein in and engage independent retailers via mass one-to-one customization. If you’re a fashion retail exec, then chances are you already know about Apparel Magazine’s annual Top Innovators list. The publication itself focuses on the intersection …

Our Pledge on Hidden Revenue

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We’ve been reading about dealer marketing programs where ad management fees are not being disclosed to a brand’s dealers. We’re seeing this in just about every industry, with auto, appliances and footwear being the most prevalent. This trend is very concerning to us. In addition, many of these programs provide hidden revenue back to the brand. …

Timberland Redefines Its Brand Story with the Help of Independent Retailers

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Timberland is always thinking outside the shoe box — even when that means expanding past just shoes. As the brand ramps up its own national marketing efforts, it has the goal of becoming the largest, most sustainable outdoor lifestyle brand on planet Earth. The strategy, focused from toe-to-head, means shifting from a shoe company (where its iconic yellow boot takes the spotlight) …

Low-Hanging Fruit: Accelerate Your Retail Marketing Today

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While ad agencies spend months honing brand messaging, and product engineers tweak designs over years, retail marketers can quantifiably engage their network in about a week with Promoboxx. So why aren’t they? “We want to wait until Strategy X is implemented.” Do you know your customer turnover rate? While you look that number up, you’ve …

Five Reasons to Provide Your Retailers with the Content That They Need

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We get it- producing content is hard. Why should you and your agencies slave over producing the best content for Facebook, Twitter, Instagram, etc., just to give it to your retailers to use freely, right? Wrong. Read on to hear the 5 reasons why it’s critical to share the wealth when it comes to retailer …

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