Promoboxx Team Checks Out Timberland’s Hazel Highway Collection, Exclusively Sold Through Local Retailers


“The road less traveled often leads to the unexpected.” These words mark Hazel Highway, the latest and greatest campaign by Timberland that was inspired by the brand’s industrial roots and work heritage. Aptly named for the hazel-colored boots it showcases, the campaign tells the story of the protagonist Eli, who, in an effort to find …

Match: A Better Way to Support Local Retailers


It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements. Promoboxx Match allows brands to target nearby customers, create better retailer marketers, and most importantly, drive more sales. Our …

#AlignedCon Highlights: Timberland’s Cassie Heppner Talks Re-Booting Retailer Marketing


At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each …

Timberland Appeals to Diverse Retailer Base and Reaches New Customers with Hazel Highway Campaign


When Timberland began planning their Hazel Highway campaign on Promoboxx, they knew they wanted to go big. As this wasn’t a traditional product launch, they wanted to try out some non-traditional methods to ensure maximum product awareness and consumer reach. The solution? A wide variety of social posts for their dichotomous retailer base to choose …

Aligned Speaker Spotlight: Cassie Heppner, Director of North America Marketing at Timberland


We’ll be sitting down with Cassie Heppner, Timberland’s Director of North America Marketing at our upcoming Aligned conference. Cassie, a Timberland veteran of 8 years, has more than a decade of experience building brands and driving revenue through aggressive lead generation programs. Her experience spans multiple industries – footwear, financial services, entertainment and technology. To say that Cassie Heppner is one of the …

Retailers Rule! Footwear Insights With Phil Young of Running Wild


Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, to show them new features, and to answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is …

New Statistics: Now Is the Time to Gear Up for Mobile Shopper Marketing


“Making the Case for Mobile-Optimized Email: The Numbers,” a post that Deb Papp wrote for the Lyris blog, presents some compelling statistics about the growing power of mobile marketing. Yet there is more to her post than dry numbers. When you put them all together, they show that the use of in-store mobile advertising is …

How to Keep Your Brand Shining Bright in a Cluttered Retail World


Wolverine Worldwide – owner of Caterpillar Footwear, Chaco, Keds, Saucony, and Wolverine itself – made news a few days ago when it announced plans to shutter 140 stores over the next 18 months. Most of the affected will be Stride Rite stores. The company announced that it will also consolidate operations, restructure field support teams, …

One Year Later: An Update on the State of Digital Shopper Marketing


“There are lots of digital efforts by brands going direct to consumers, and there are lots of efforts by retailers direct to consumers, but there’s been little understanding about how to truly combine a brand and a retailer together in a digital medium that builds equity for both.”  – April Carlisle, Senior Vice President, Global …


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