Team up with Your Independent Retailers to Ensure Your Fashion Products Are Flying off the Shelf

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As a manufacturing brand in the apparel industry, your independent retailers are by far your most valuable marketing asset. Recently, we’ve seen a trend among fashion brands that wish to sidestep independent retail marketing and instead focus on their direct-to-consumer marketing approach. Why? Because most brands still don’t know how to easily and efficiently market with …

Digital Retail Marketing: You Can Do Better.

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If you work for a manufacturing brand and you’re reading this, you might be thinking, “We do this already. We support our retailers with online marketing.” The reality is, your retailers need more help. Most large manufacturing brands have a current set of tools and tactics they use to engage their retailers with digital marketing. …

Promoboxx Team Checks Out Timberland’s Hazel Highway Collection, Exclusively Sold Through Local Retailers

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“The road less traveled often leads to the unexpected.” These words mark Hazel Highway, the latest and greatest campaign by Timberland that was inspired by the brand’s industrial roots and work heritage. Aptly named for the hazel-colored boots it showcases, the campaign tells the story of the protagonist Eli, who, in an effort to find …

Match: A Better Way to Support Local Retailers

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It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements. Promoboxx Match allows brands to target nearby customers, create better retailer marketers, and most importantly, drive more sales. Our …

#AlignedCon Highlights: Timberland’s Cassie Heppner Talks Re-Booting Retailer Marketing

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At the 2014 #AlignedCon, Cassie Heppner, Director of North America Marketing at Timberland, shared how Timberland is taking responsibility for the success of their independents in her session: “Operation Refresh: Re-Booting Your Retailer Marketing.” I’ve included some highlights below, but the real point of action? Timberland is increasing the brand’s commitment to its independents, and gaining the interest and attention of each …

Timberland Appeals to Diverse Retailer Base and Reaches New Customers with Hazel Highway Campaign

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When Timberland began planning their Hazel Highway campaign on Promoboxx, they knew they wanted to go big. As this wasn’t a traditional product launch, they wanted to try out some non-traditional methods to ensure maximum product awareness and consumer reach. The solution? A wide variety of social posts for their dichotomous retailer base to choose …

Aligned Speaker Spotlight: Cassie Heppner, Director of North America Marketing at Timberland

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We’ll be sitting down with Cassie Heppner, Timberland’s Director of North America Marketing at our upcoming Aligned conference. Cassie, a Timberland veteran of 8 years, has more than a decade of experience building brands and driving revenue through aggressive lead generation programs. Her experience spans multiple industries – footwear, financial services, entertainment and technology. To say that Cassie Heppner is one of the …

Retailers Rule! Footwear Insights With Phil Young of Running Wild

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Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, to show them new features, and to answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is …

New Statistics: Now Is the Time to Gear Up for Mobile Shopper Marketing

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“Making the Case for Mobile-Optimized Email: The Numbers,” a post that Deb Papp wrote for the Lyris blog, presents some compelling statistics about the growing power of mobile marketing. Yet there is more to her post than dry numbers. When you put them all together, they show that the use of in-store mobile advertising is …

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