Local Business of the Year 2016: Shining a Light on Retailer Stories [SlideShare]

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With Small Business Saturday on November 26, we would like to take some time to recognize our retailer customers and the immense impact that they have on our local communities and economies. Now entering its seventh year, Small Business Saturday underscores the importance of supporting the small, unique brick-and-mortar stores that make our local communities …

What Are Local Retailers Doing to Drive Holiday Traffic? [Survey]

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What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the holiday shopping season? We did some digging to find out. Small Business Saturday is coming up fast on November 26, unofficially kicking off the ever-important holiday shopping season. This time of year is critical …

Local Retailers Hold the Keys to Your Brand’s Online Reputation

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If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

Mohawk Flooring Earns Accolades for Retailer Digital Marketing Support

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We are very happy to announce that Mohawk Flooring has been chosen as the winner of the 3rd annual Aligned Awards for its highly impactful Love Your Floor Sale campaign, recognizing their efforts to help local retailers drive increased foot traffic and in-store sales through digital marketing support. As a key part of the Aligned Conference, …

5 Questions with Aligned Speaker Mollie Surratt of Mohawk Flooring

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With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Mollie Surratt, Senior Director of Public Relations, Social Media & Content Marketing at Mohawk Flooring. Mohawk Flooring is a leading global flooring manufacturer. During the past decade, Mohawk has transformed its business from an …

Shaw Floors Amplifies Foot Traffic in Local Showrooms [Case Study]

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For their major Spring Savings Event, Shaw Floors was looking to generate excitement and awareness among local audiences. With consumers increasingly researching purchase decisions on mobile devices, Shaw leveraged Promoboxx Local Ads to reach people near each retailer storefront. Shaw Floors Offers Retailers Digital Local Advertising Solutions Shaw equipped their retailers with highly targeted Facebook …

Summer Reading to Inspire Your Local Retail Marketing Strategy

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Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

3 Reasons Digital Asset Management Platforms Are Failing Brands & Local Retailers

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Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low …

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