Summer Reading to Inspire Your Local Retail Marketing Strategy

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Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

3 Reasons Digital Asset Management Platforms Are Failing Brands & Local Retailers

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Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low …

Retailers Rule! Digital Marketing Insights from Mohawk Retailer, Metro Floors

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Local retailers are the backbone of the US economy, and it’s no secret that digital marketing now plays a huge role in their success. This is why we started the Retailers Rule! interview series, to share retailer insights on digital marketing that help them better connect and align with the brands whose products they sell. …

Shaw Floors Supports Its Local Retailers With a Mobile-First Advertising Approach

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Many national brands struggle to effectively reach potential customers with where-to-buy messaging from local retailers. To combat this and heighten consumer awareness during a busy time like the holiday season, Shaw Floors leveraged Promoboxx Local Ads. Announced earlier this week, Local Ads is a new offering on our existing marketing platform where national brands and local …

Ensure Awesome: 5 Steps to Kicking Off Successful Brand Initiatives with Retailers

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For many retail marketers, kicking off brand initiatives with their local retailer network can provide an interesting challenge. Whether trying to bring them on board for a new retail marketing strategy or engage them with digital assets, there are a number of questions, issues, or doubts that can arise on the retailer’s side. Local retailers …

Looking Back & Charging Ahead: Our Top Digital Retail Marketing Blog Posts

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When a year comes to a close, it’s only natural to reflect on what has occurred and how we can learn from it in the coming year. 2015 was an amazing year for the Promoboxx team, and while it was an exciting time of opportunity and rapid growth, it’s time to look forward and charge …

Infographic: How Independent Retailers Rock the Local Economy

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With #SmallBusinessSaturday on November 28, what better time to highlight the immense effect that independent retailers have on the local economy? Started in 2010, Small Business Saturday was created to highlight small business and encourage consumers to shop at the local, independent retailers in their neighborhoods. Since its launch, Small Business Saturday has been wildly …

Shaw Floors Wins at Local Retail with Paid Ad Solutions

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With 90% of all retail sales still being transacted in-store,1 brands need to ensure that their local retail partners are equipped with all of the marketing tools and resources necessary to keep their brand top of mind. In this series, we will be highlighting a few brands who are stepping in and winning at local …

3 Key Retail Marketing Lessons That Will Make Your Brand Awesome

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How are you supposed to inspire resource-strapped retailers to deliver on your brand’s promise? That was the question posed to us recently by Dani Brock, Director of Retailer Marketing for Shaw Floors. With the majority of U.S. retail sales still taking place offline, the consumer’s experience at the local retailer level is as crucial as ever. …

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