5 Digital Marketing Lessons of Local Retail (As Told By Retailers Themselves)

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Brand marketing efforts are increasingly focused on the consumer’s local retail experience, and although retailers are key to ensuring in-store purchases, they have their own way of marketing. To make your retailers better marketers, brands must first understand how local retailers are currently promoting products. That was the goal of our recent Local Retail Marketing Panel, led by three stores spanning the outdoor sporting goods, major …

Missing the Mark – Asset Management Platforms

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Are you doing all that you can to engage your independent retailers and expand your consumer reach? In this blog series, we will share five services that we believe fail to properly engage retailers. We’ll also share insights on strategies for better alignment. The first tactic we beg to differ with is: Asset Management Platforms. …

So You Think Your Local Retailers Are Unsophisticated?

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Joining Promoboxx in March 2015 was a way to be part of a passionate, focused and dedicated group serving the needs of local retailers. I had run an independent shop myself, selling sporting goods out of my parents’ house in high school. At Promoboxx, we are on several sales calls each day, and I’m struck by the …

Benjamin Moore Says “No” to Retail Chains

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Benjamin Moore recently kicked off the most robust advertising campaign in its company history, entitled “Paint Like No Other.” The roughly $50 million dollar campaign is focused on Benjamin Moore’s belief in independent retailers and directly attacks the level of service that consumers receive at big box stores. “We’re pursuing a more aggressive approach to communicating …

#ShopRescue Announces Its Very First Winner: Floor Connection of Vidor, Texas

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Earlier this year, we introduced ShopRescue.org, a free rescue service for local independent retailers who could use a little digital marketing help. The idea was born out of hearing the story of a local retailer, put in an uncomfortable position by someone who didn’t believe in retailers. Since our first company value is #BelieveInRetailers, we decided to stop by, …

Low-Hanging Fruit: Accelerate Your Retail Marketing Today

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While ad agencies spend months honing brand messaging, and product engineers tweak designs over years, retail marketers can quantifiably engage their network in about a week with Promoboxx. So why aren’t they? “We want to wait until Strategy X is implemented.” Do you know your customer turnover rate? While you look that number up, you’ve …

Five Reasons to Provide Your Retailers with the Content That They Need

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We get it- producing content is hard. Why should you and your agencies slave over producing the best content for Facebook, Twitter, Instagram, etc., just to give it to your retailers to use freely, right? Wrong. Read on to hear the 5 reasons why it’s critical to share the wealth when it comes to retailer …

Retail Marketer Insights: Mollie Surratt, Senior Director of Public Relations & Content at Mohawk Flooring

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Mohawk Flooring has a truly impressive digital strategy for supporting their independent retailers and making them better marketers. They offer a solid mix of co-branded content to their dealers as well as a variety of tools and resources to help make them better businesspeople.  To find out more, we sat down with Mollie Surratt, Senior Director of Public Relations and Content …

Retailers Rule! Flooring Retail Insights from Cathy Siegmund at Gardner Floor Covering

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Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get them started, to show them new features, and to answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs …

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