Digital Retail Marketing: You Can Do Better.


If you work for a manufacturing brand and you’re reading this, you might be thinking, “We do this already. We support our retailers with online marketing.” The reality is, your retailers need more help. Most large manufacturing brands have a current set of tools and tactics they use to engage their retailers with digital marketing. …

Mohawk Flooring Teaches Retailers New Tricks


A company with over $6 billion in yearly revenue only makes a strategic move after it has been thoroughly considered. Recognizing independent retailers as the brand’s sales fulcrum, Mohawk Flooring has been equipping them with the right tools to make for a better network of business people. In this industry, it couldn’t have come sooner. Flooring companies …

Match: A Better Way to Support Local Retailers


It’s with great pleasure that I get to introduce Promoboxx Match, a first-of-its kind retailer incentive program built to make retailers better marketers, fast. With Match, manufacturing brands can now reward retailers for their marketing actions on Promoboxx, and retailers redeem those rewards for local advertisements. Promoboxx Match allows brands to target nearby customers, create better retailer marketers, and most importantly, drive more sales. Our …

#AlignedCon Highlights: Frank Chiera From Flooring America Discusses How to Jumpstart Your Retailers’ Social Media Marketing


Why are some local retailers afraid of social media? How can national brands help them discover the benefits and get them involved? Frank Chiera explored those questions and more in his presentation, called “The New Customer Journey: How Local Marketing Drives Sales,” at this year’s Aligned Conference. Frank, who is VP of Marketing and Advertising …

#AlignedCon Highlights: Todd Callaway from Shaw Floors Speaks to Building (and Keeping) Great Relationships with Your Retailers


The Aligned Conference’s second presentation was a conversation between me and Todd Callaway, Director of Digital Content for Shaw Floors. What an inspiring and motivational session!  Todd shared his wisdom about what it takes to forge and maintain strong relationships between a national brand and its regional dealers. Here are some highlights of our talk, …

New Statistics: Now Is the Time to Gear Up for Mobile Shopper Marketing


“Making the Case for Mobile-Optimized Email: The Numbers,” a post that Deb Papp wrote for the Lyris blog, presents some compelling statistics about the growing power of mobile marketing. Yet there is more to her post than dry numbers. When you put them all together, they show that the use of in-store mobile advertising is …

Retailers Rule! Flooring Retail Insights With Shant Kaprielian


Here at Promoboxx we LOVE our retailers, and keeping them engaged in our platform is very important to us. The Client Services team constantly reaches out to retailers to help them get activated, to show them new features, and to answer any questions they may have. We also love getting their feedback. Meeting retailers’ needs is …

One Year Later: An Update on the State of Digital Shopper Marketing


“There are lots of digital efforts by brands going direct to consumers, and there are lots of efforts by retailers direct to consumers, but there’s been little understanding about how to truly combine a brand and a retailer together in a digital medium that builds equity for both.”  – April Carlisle, Senior Vice President, Global …

Seven Tips for Creating More Engaging Social Media


What makes engaging content that consumers will actually enjoy and not just scroll past? Social media is a challenge for both brands and their retailers. Here are a few tips on finding your brand’s social media voice! 1) Know your audience. Brands and retailers cannot begin to conquer social media without knowing who they are speaking …


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