How Salomon Delivers a Consistent Omni-Channel Experience

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The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …

Cadence Cyclery Focuses on Building a Community Presence

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Christopher Degenaars, Cadence Cyclery’s Marketing Manager, sat down with the Promoboxx team this week to share his thoughts on building a community, his team’s focus on in-store events, and what he loves about Promoboxx. Since the fall of last year, Chris and the Cadence Cyclery team have used the Promoboxx platform to promote Specialized Bicycle …

Wigwam Targets Growth with Its Specialty Retailers [Interview]

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With a strong passion for keeping things local, Wigwam is placing a renewed focus on its partnerships with specialty retailers in 2017. Similar to the pride the brand feels with its made in America craftsmanship, its specialty retailers are proud store owners who hand-select quality products that resonate best with their local markets. Luke Otten, Wigwam’s …

New Balance, Arc’teryx Talk Going Global and Staying Local

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New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to …

How Erik’s Bike Board Ski Builds Its Marketing Strategy [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Steve Parsons, Marketing Manager at ERIK’S Bike Board Ski. Founded in 1977 by Erik Saltvold out of his parents’ barn, ERIK’S has since become the midwest leader in bikes, …

Local Business of the Year 2016: Shining a Light on Retailer Stories [SlideShare]

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With Small Business Saturday on November 26, we would like to take some time to recognize our retailer customers and the immense impact that they have on our local communities and economies. Now entering its seventh year, Small Business Saturday underscores the importance of supporting the small, unique brick-and-mortar stores that make our local communities …

What Are Local Retailers Doing to Drive Holiday Traffic? [Survey]

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What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the holiday shopping season? We did some digging to find out. Small Business Saturday is coming up fast on November 26, unofficially kicking off the ever-important holiday shopping season. This time of year is critical …

Local Retailers Hold the Keys to Your Brand’s Online Reputation

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If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

The Top Digital Campaigns Showcasing Brands and Local Retailers

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Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

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