How Promoboxx Is Giving Back This Holiday Season

Photo credit: Uncage the Soul Productions. This week we celebrated #GivingTuesday, a day that unites people from around the world to do good. Whether it’s donating time or resources, this global movement shows us how working together and small acts of kindness can create real change in our communities. It also gives us a chance …


Specialized Supports Small Business Saturday® [Small Business Saturday® Series]

Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community. “Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, …


Why Orvis Puts Local Retailers First

Bill Reed, Director of Wholesale at Orvis and outdoor industry veteran, knows that confident and supported local retailers are essential to brand sales. Retailers have the crucial combination of technical knowledge and the opportunity to place the actual product in the hand of the consumer. This understanding helps to drive Orvis’ wholesale strategy and internal …


How The Conservation Alliance Helps Brands Protect The Outdoors

Image Credit: Theresa Gulliver Promoboxx recently partnered with The Conservation Alliance, an organization of like-minded businesses that support and partner with grassroots environmental organizations to protect wild places for their habitat and recreation values. Through this partnership, The Conservation Alliance is using the Promoboxx platform to provide their member companies with stories about land and …


How Salomon Delivers a Consistent Omni-Channel Experience

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …


Cadence Cyclery Focuses on Building a Community Presence

Christopher Degenaars, Cadence Cyclery’s Marketing Manager, sat down with the Promoboxx team this week to share his thoughts on building a community, his team’s focus on in-store events, and what he loves about Promoboxx. Since the fall of last year, Chris and the Cadence Cyclery team have used the Promoboxx platform to promote Specialized Bicycle …


Wigwam Targets Growth with Its Specialty Retailers [Interview]

With a strong passion for keeping things local, Wigwam is placing a renewed focus on its partnerships with specialty retailers in 2017. Similar to the pride the brand feels with its made in America craftsmanship, its specialty retailers are proud store owners who hand-select quality products that resonate best with their local markets. Luke Otten, Wigwam’s …


New Balance, Arc’teryx Talk Going Global and Staying Local

New Balance and Arc’teryx are two iconic brands experiencing rapid growth worldwide. As they continue to keep their respective brand visions moving on a massive global scale, though, how do they also remain focused on the invaluable specialty retail channel at the local level? This is one of the many questions we recently posed to …


How Erik’s Bike Board Ski Builds Its Marketing Strategy [Interview]

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Steve Parsons, Marketing Manager at ERIK’S Bike Board Ski. Founded in 1977 by Erik Saltvold out of his parents’ barn, ERIK’S has since become the midwest leader in bikes, …

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