Outdoor Industry

With Small Business Saturday on November 26, we would like to take some time to recognize our retailer customers and the immense impact that they have on our local communities and economies. Now entering its seventh year, Small Business Saturday underscores the importance of supporting the small, unique brick-and-mortar stores that make our local communities …

What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the holiday shopping season? We did some digging to find out. Small Business Saturday is coming up fast on November 26, unofficially kicking off the ever-important holiday shopping season. This time of year is critical …

If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

Leading brands across industries like New Balance, Chevrolet, GE Appliances, Mohawk Flooring, and Trek Bikes know what it takes to support their local retail partners with digital marketing, which is why they were among the best of the best showcased by the 2016 Aligned Awards. If you want to inspire the way your brand supports and …

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Nate Julian of Al’s Sporting Goods. Over the course of our conversation, we talked about trends in the outdoor industry, utilizing digital channels to reach target demographics, and telling …

With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Kent Hawkins, Channel Marketing Manager – Americas at Arc’teryx. Founded in North Vancouver, British Columbia, Canada in 1989, Arc’teryx is an outdoor apparel and hard goods brand. The brand is driven by a focus on …

For its annual ‘Trek Fest’ campaign, Trek Bikes wanted to drive awareness of their best sale of the year — among the right consumers. By equipping their specialty retailers with funds for targeted Facebook advertising using Promoboxx Local Ads, Trek was able to reach cycling enthusiasts near each storefront. Trek Helps Retailers Reach Relevant Local …

Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

Are you leveraging retailer data to hone in on local opportunities and optimize for success? If not, you’re not alone. The reality is that most brands have limited access to retailer data, leaving a wealth of local marketing opportunity on the table. Perhaps you’re utilizing something like a digital asset management platform (known for a …

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