Al’s Sporting Goods Expands Digital Marketing Toolbox [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Nate Julian of Al’s Sporting Goods. Over the course of our conversation, we talked about trends in the outdoor industry, utilizing digital channels to reach target demographics, and telling …

5 Questions with Aligned Speaker Kent Hawkins of Arc’teryx

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With Aligned less than a month away, we invite you to get to know one of the conference’s featured brand speakers: Kent Hawkins, Channel Marketing Manager – Americas at Arc’teryx. Founded in North Vancouver, British Columbia, Canada in 1989, Arc’teryx is an outdoor apparel and hard goods brand. The brand is driven by a focus on …

Trek Bikes Drives Highly Targeted Customers In-Store [Case Study]

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For its annual ‘Trek Fest’ campaign, Trek Bikes wanted to drive awareness of their best sale of the year — among the right consumers. By equipping their specialty retailers with funds for targeted Facebook advertising using Promoboxx Local Ads, Trek was able to reach cycling enthusiasts near each storefront. Trek Helps Retailers Reach Relevant Local …

Summer Reading to Inspire Your Local Retail Marketing Strategy

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Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year. For some beachside reading and local marketing inspiration, we took a look at the Promoboxx …

5 Ways Top Brands Are Striking Gold with Retailer Data

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Are you leveraging retailer data to hone in on local opportunities and optimize for success? If not, you’re not alone. The reality is that most brands have limited access to retailer data, leaving a wealth of local marketing opportunity on the table. Perhaps you’re utilizing something like a digital asset management platform (known for a …

Smartwool Pushes Boundaries for Dealer Support [Interview]

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Smartwool approaches specialty dealer support as they do their products: with a sense of discovery and a mission to push boundaries. Since its beginnings, the high-performance apparel brand has relied on its specialty dealers to help share their goods and story with consumers leading an active outdoor lifestyle. With these dealers as the main points …

Outdoor Industry Cuts a Path for Specialty Retailer Digital Support

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The state of retail is in flux, with e-commerce on the rise and big-box chains on an increasingly noticeable decline. For brands, this means that it’s becoming more challenging to reach local consumers in a meaningful way. National brands looking to receive more exposure locally should rethink the way they provide their specialty retailers with …

3 Reasons Digital Asset Management Platforms Are Failing Brands & Local Retailers

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Whether internally built or provided by a third party like Dropbox or Widen, digital asset management (DAM) platforms are failing both the brands who seek to create consistent messaging at the local level and their retailers who want easy access to brand content to help bring customers in-store. The three largest issues they face are: Low …

Ensure Awesome: 5 Steps to Kicking Off Successful Brand Initiatives with Retailers

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For many retail marketers, kicking off brand initiatives with their local retailer network can provide an interesting challenge. Whether trying to bring them on board for a new retail marketing strategy or engage them with digital assets, there are a number of questions, issues, or doubts that can arise on the retailer’s side. Local retailers …

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