Outdoor Industry

Joining Promoboxx in March 2015 was a way to be part of a passionate, focused and dedicated group serving the needs of local retailers. I had run an independent shop myself, selling sporting goods out of my parents’ house in high school. At Promoboxx, we are on several sales calls each day, and I’m struck by the …

While ad agencies spend months honing brand messaging, and product engineers tweak designs over years, retail marketers can quantifiably engage their network in about a week with Promoboxx. So why aren’t they? “We want to wait until Strategy X is implemented.” Do you know your customer turnover rate? While you look that number up, you’ve …

We get it- producing content is hard. Why should you and your agencies slave over producing the best content for Facebook, Twitter, Instagram, etc., just to give it to your retailers to use freely, right? Wrong. Read on to hear the 5 reasons why it’s critical to share the wealth when it comes to retailer …

If you work for a manufacturing brand and you’re reading this, you might be thinking, “We do this already. We support our retailers with online marketing.” The reality is, your retailers need more help. Most large manufacturing brands have a current set of tools and tactics they use to engage their retailers with digital marketing. …

“I can’t sell you this bike.” Trek’s Retail Marketing Manager, Jeremy McKinley, set the stage during his Aligned Conference session by underscoring independent retailers as the only avenue for purchasing a new ride. He needs these retailers to succeed, so he provided retailers with local mobile advertisements via Promoboxx Local Ads. With Promoboxx Local Ads (formerly known as Match), national brands, like Trek, …

A day before thousands of Trek retailers’ eyes widened, I walked into the expo hall and balanced a 10.25lb Émonda road bike on my index finger with a stunned chuckle. Trek’s yearly retailer gathering and product release taught me that it’s not just the engineering department going above and beyond. Here are four things I learned …

“Making the Case for Mobile-Optimized Email: The Numbers,” a post that Deb Papp wrote for the Lyris blog, presents some compelling statistics about the growing power of mobile marketing. Yet there is more to her post than dry numbers. When you put them all together, they show that the use of in-store mobile advertising is …

“There are lots of digital efforts by brands going direct to consumers, and there are lots of efforts by retailers direct to consumers, but there’s been little understanding about how to truly combine a brand and a retailer together in a digital medium that builds equity for both.”  – April Carlisle, Senior Vice President, Global …

What makes engaging content that consumers will actually enjoy and not just scroll past? Social media is a challenge for both brands and their retailers. Here are a few tips on finding your brand’s social media voice! 1) Know your audience. Brands and retailers cannot begin to conquer social media without knowing who they are speaking …

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