Outdoor Industry

It is all too easy to make incorrect assumptions when stores change hands. In today’s post we’ll explore six of them, then discuss ways to keep them from harming your products and brand. Faulty Assumption One: Past customers will remain loyal. As a recent article in Entrepreneur notes, there is no guarantee that past customers will continue …

We’re all experiencing the effects of Facebook’s current News Feed algorithm, Edgerank. We’re concerned that the changes will reduce organic reach for brand pages to a small percentage of their fans. We’re also worried that we will soon be paying for Facebook capabilities that are now free. Worries, Worries Those fears about Facebook remind me of similar …

This past December, I had the incredible opportunity to travel to Tanzania to climb Mount Kilimanjaro. Yes, this was a truly amazing and challenging experience that I will forever cherish, but I want to share my experience preparing for the climb. One of the caveats in taking part in this adventure is the investment you …

Although we love and quite literally couldn’t survive without them, consumers can be a little fickle and hard to understand from time to time.  Before determining a strategy to best reach your audience, you need to focus on their motivations while understanding their concerns in today’s market.  Have you ever spent hours researching a product …

If the popularity of image-friendly forms of social media are any indication, a picture can be worth more than just words, as the old saying goes. According to a visual marketing study, when Facebook switched formats to include a large visual wallpaper at the top of a user’s profile page, engagement with business pages went …

As a retailer, a very important component of online marketing is your search engine ranking, also known as SEO. SEO stands for “Search Engine Optimization”, or in other words, where your page shows up on an internet search. When an individual completes a keyword search on sites such as Google, the search engine will rank …

Looking for the best ways to strengthen your retailer relationships? Forget the chocolates and flowers, check out our top ten list to learn how you can better connect with your retailers and feel the love. Treat them as equal partners. Their brand is the most important equity they have. – Sonciary, SVP of Client Services …

At Promoboxx, we work hard with our brands to provide content that not only looks professional, but also provides great value for both consumers and retailers. Part of this process often includes incorporating campaign customizations that are simple and easy to implement. These features can be a great tool for any retailer, and should not …

This post was co-authored by Allison Moldoff; Client Services Intern Promoboxx services a wide variety of retailers: from big automotive groups with multiple dealerships to small mom-and-pop shops. Many of our largest retailers have either a full-time marketing position or hire an agency to do the marketing for them. Yet, some of our mom-and-pop shops …

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