Summer Reading to Inspire Your Local Retail Marketing Strategy

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Summer is here, and we’re officially halfway through 2016! Even while we enjoy the beautiful weather and long vacations of summer, it’s important for us to keep an eye on our marketing goals for the second half of the year.

For some beachside reading and local marketing inspiration, we took a look at the Promoboxx blog, highlighting the best of the best of the year so far.

We hope that these blog posts (from brand interviews to co-op findings to retailer interviews and beyond) will act as guideposts to help you further connect and align your marketing efforts with those of your local retailers. Happy reading!

Our Top Local Retail Marketing Blog Posts:

Osprey Packs’ Forward-Thinking Approach to Supporting Specialty Retailers [Interview]

supporting specialty retailersWhen it comes to supporting their specialty retailers digitally, Osprey Packs is thinking ahead. In this interview, Osprey’s Retail Marketing Manager shares her thoughts on the importance of innovation and why the outdoor industry needs to step up and change their game.

Retailers Rule! Digital Retail Marketing Insights from Fleet Feet Sports, Santa Rosa

fleet feet santa rosaIn this “Retailers Rule!” interview, we spoke to the Marketing Manager for Fleet Feet Sports, Santa Rosa. Over the course of our conversation, we discussed the importance of social media channels, the ineffectiveness of traditional asset management platforms, and how their store interacts with the Mizuno brand.

3 Reasons Digital Asset Management Platforms Are Failing Brands & Local Retailers

digital asset management platformLow retailer adoption and engagement rates. A lack of insights and data. No alignment with brand content calendars… Sound familiar? Digital asset management platforms are failing both brands and their local retailers. It’s time to start working smarter, together.

Why Is Digital Co-Op Advertising So Hard?

zombie-boy-asks-highresThe reality is that co-op advertising is in need of fixing, with weak offerings and an inefficient system that busy retailers just don’t have the time to participate in. Find out why digital co-op is so hard and how you can start innovating your program for the modern age.

Promoboxx Doubles Down with New Retailer Experience [Product Update]

promoboxx retailer dashboardEverything we do at Promoboxx hinges on the core value, “Believe in Retailers.” To double down on this idea, we updated our platform to make it even easier for retailers to become the best marketers we know they can be. This blog post details our exciting product update.

Convert Impressions into Customers with Facebook Targeting

facebook targetingTake advantage of Facebook’s full targeting capabilities by bringing your retail partners into your advertising strategy. Here are three tips to help you reach the local customers that matter most.

Nissan Leads the Way to Dealer Marketing Alignment [Interview]

nissan marketing alignmentIn this interview, Nissan’s Director of Marketing Communications (and all-around digital marketing rockstar), Erich Marx, shares his insights into the importance of dealer marketing alignment and providing consumers with a consistent brand experience.

Retailers Tell All [Co-Op Advertising Survey]

zombie-boy-retailers-tell-all (1)Want to know what retailers are saying about co-op advertising? Check out the results of our co-op advertising survey, where retailers share their insights into pain points, how co-op could be made easier, and more.

Retailer Support Keeps New Balance One Step Ahead [Interview]

new balance retailer supportNew Balance’s Head of US Run Specialty Channel Marketing, Tom Taylor, knows their specialty retailers represent the “pinnacle brand experience.” In this interview, hear how the iconic brand supports the content needs of their retail partners while tackling local message consistency head-on.

5 Obstacles to Local Marketing Alignment Between Brands and Retailers

connect-and-align-blogNational brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with top-down connection and alignment. Here are the five main obstacles and how brands like GE Appliances, Shaw Floors, and New Balance have overcome them.

Want to make marketing with your local retailers a breeze? Don’t sweat it! Request a demo today to learn how Promoboxx helps national brands connect and align with their local retailers to drive sales.


Categories: Auto Industry, Campaign Examples, Co-Op Advertising is Walking Dead, Footwear Industry, Home Improvement Industry, Outdoor Industry, Promoboxx Local Ads, Retailer Interviews

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