We’re excited to announce a new feature in Local Ads that allows you to place a call-to-action button directly on your Facebook video ads! Now you and your retailers will drive leads and in-store sales through videos on Facebook with ads that are pre-optimized for conversion from the very start.
Consumers are approximately 10 times more likely to engage with videos than any other type of content on social media. Wow! As a marketer who works hard to make content that stands out, this tells me that video ads on social media are clearly worth the investment on a national and local level. Your goal is to make sure you are catching the right consumer attention and persuading those potential customers to take action.
Consumer Engagement with Videos is Skyrocketing
Over 500 million people watch videos on Facebook every day! So it’s no surprise that by 2019, internet video traffic will account for a whopping 80% of all web traffic. Given that 87% of marketers are already tapping into that market with a video content strategy and consumer engagement is skyrocketing, brands should extend their national video content to their local retailer partners to increase awareness, leads, and revenue.
Facebook is Prioritizing Videos in Consumer News Feeds
Social media platforms like Facebook are capitalizing on this trend by prioritizing native video content in social feeds. In fact, videos that are shared natively through Facebook have a 10 times higher reach compared to YouTube links.
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Why You Should Include Video in Your Local Advertising Strategy
Targeted video content does more than raise brand awareness – it drives sales. According to WordStream, marketers who use video grow revenue 49% faster than marketers who are only using static content. A local advertising strategy that incorporates video will help you reach new shoppers and convert them faster. And we have great news – Promoboxx is here to help make it easy.
How Do I Get Video to Drive Leads?
Video advertisements on Facebook help your retailers generate even more views beyond their existing fans and followers. If you’re thinking, “how do views generate leads?” then we have some good news for you!
With this new feature, brands can create native video shares that link to a destination off of Facebook, such as a landing page or retailer website, via a “Learn More” call-to-action button on the ad. This update is important because it helps you predictably optimize link clicks across all of your locally targeted ads. 64% of consumers make a purchase after watching branded social videos… and now your campaigns will be a part of that number!
Video ads are one of the most powerful and fastest-growing tools marketers can use to engage and convert leads and increase revenue. And with Promoboxx, you can launch targeted Facebook video ads way easier and faster to support your local retail partners and drive sales together. It’s a win-win! Request a demo to get started.