We are very happy to announce that Mohawk Flooring has been chosen as the winner of the 3rd annual Aligned Awards for its highly impactful Love Your Floor Sale campaign, recognizing their efforts to help local retailers drive increased foot traffic and in-store sales through digital marketing support.
How the Aligned Awards Work
Brand campaigns are nominated based on their originality, creativity, innovation, and local consumer impact. The award winners are chosen based upon votes submitted by an audience of brand peers at Aligned.
Going Above and Beyond: Mohawk’s Love Your Floor Sale Campaign
Mohawk Flooring has a long history of empowering their local retailers, particularly when it comes to providing them with digital marketing tools and solutions. Their spring Love Your Floor Sale campaign was no different, only it went above and beyond and maximized on previous successes.
Mohawk retailers promoted digital campaign content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels, which included Facebook, Twitter, Instagram, mobile display, email, and website through the Promoboxx platform.
“There have been several occasions where customers have stated that they saw Mohawk sale and/or product information on our Facebook page and that is what brought them into our store.”
– Mohawk retailer Sheri Krogman from Flooring & More, based in Janesville, Wisconsin
The content led consumers to a mobile-optimized landing page which highlighted their local flooring store alongside the brand promotion and lead-generation form.
- Local Consumer Clicks: Over 49,000
- Local Consumer Views of Ads: Over 2 million
- Retail Impact: Over 300 lead form submissions resulted in tens of thousands of dollars in directly-attributed sales.
At the end of the campaign, Mohawk reported the highest campaign ROI (sales via coupon) and consumer engagement on a Promoboxx Local Ads campaign to date, delivering in-market consumer leads to local retailers and resulting in a great sale season for the company’s retail partners.
Interview: The Mohawk Flooring Team on Their Exciting Aligned Awards Win
Hear from Mollie Surratt, Senior Director of Public Relations, Social Media, and Content Marketing at Mohawk, about what winning the Aligned Awards means to her and the Mohawk team.
Congratulations to the Mohawk Flooring team on their well-deserved win! Their efforts to provide digital marketing support and education, all while increasing local consumer awareness and driving in-store sales, help to ensure the ongoing success of local flooring stores in today’s digital landscape.
To learn more about the best digital campaigns showcasing brands and their local retailers, download the Aligned Awards 2016 Lookbook >
- 5 Questions with Aligned Speaker Mollie Surratt of Mohawk Flooring >
- Mohawk Flooring Case Study >
- Mohawk: Why Are Local Retailers Important? >
- Mohawk: What’s It Like Working With Promoboxx? >
- Mohawk: Why Do You Use Promoboxx Local Ads? >
- Retailers Rule! Digital Marketing Insights from Mohawk Retailer, Metro Floors >
- Retail Marketer Insights: Mollie Surratt, Senior Director of Public Relations & Content at Mohawk Flooring >