Why You Should Attend Aligned 2017

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Are you responsible for marketing initiatives with your local retailers and driving more sales through this channel? Discover and learn from other brand and retail marketers at the one and only Aligned Conference, now in its fourth year. If you attended last year you know what a great experience it can be, opening up the possibility …

The Return of Brick-and-Mortar: Amazon Buys Whole Foods

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Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, according to the Amazon press release. It also confirms what we’ve known at Promoboxx for a long time. With over 12,000 active retailer locations partnering …

4 Reasons to Attend Aligned 2017

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Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more. [Related …

Achieve Brand Consistency: 6 Tips to Help Your Retailers Stay On Brand

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Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

How Salomon Delivers a Consistent Omni-Channel Experience

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The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …

Announcing Local Ads Credits: Transform Your Digital Co-Op Advertising Strategy

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For many brand and retail marketers, achieving marketing alignment and sales through their local retail channel are difficult challenges. Traditionally, co-op advertising programs have tried to align the national-to-local message between brands and retailers, but have failed. Why? Marketing budget dollars go unspent, digital program offerings are weak, retailers have to take time away from …

Cadence Cyclery Focuses on Building a Community Presence

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Christopher Degenaars, Cadence Cyclery’s Marketing Manager, sat down with the Promoboxx team this week to share his thoughts on building a community, his team’s focus on in-store events, and what he loves about Promoboxx. Since the fall of last year, Chris and the Cadence Cyclery team have used the Promoboxx platform to promote Specialized Bicycle …

New and Improved Mobile App for Retailers [Product Update]

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Updated June 29, 2017 Promoboxx has released a new and improved mobile app for iOS and Android to help simplify and streamline the content-sharing process for retailers. The new app will enable retailers to share brand content and campaigns on the go through their phones. Overview of Mobile App for iOS and Android: -Retailer desktop …

Retailer Engagement: Promoboxx Raises the Bar

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Brands work hard to produce great content, but often struggle with retailer engagement. Retailers are busy store owners and digital marketing needs to be simple and easy for them to participate in brand campaigns. This low adoption makes marketing alignment between national and local channels virtually impossible. Retailer adoption and engagement are at the core …

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