You and your team work hard to put together creative marketing campaigns. Retailers will actively choose which marketing campaigns they participate in, so as a brand, how can you tailor your content to drive higher engagement with your independent retailers? To think about the answers to these questions, start by evaluating how retailers are currently …

We are so excited about Aligned 2017 and all the great panels and events we have planned (schedule will be released late July!). Boston is a truly amazing city, and locals will tell you that September is the best month of the whole year to visit. The Red Sox are playing, the weather is wonderful, …

A strong social media strategy connects a brand with their consumers, and a key way to do this is through creating inspirational content. Your brand has built a great following over time, but how do you remain relevant and engage your top social media influencers, while also connecting with new potential consumers? The answer seems simple …

Are you responsible for marketing initiatives with your local retailers and driving more sales through this channel? Discover and learn from other brand and retail marketers at the one and only Aligned Conference, now in its fourth year. If you attended last year you know what a great experience it can be, opening up the possibility …

Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, according to the Amazon press release. It also confirms what we’ve known at Promoboxx for a long time. With over 12,000 active retailer locations partnering …

Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more. [Related …

Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …

For many brand and retail marketers, achieving marketing alignment and sales through their local retail channel are difficult challenges. Traditionally, co-op advertising programs have tried to align the national-to-local message between brands and retailers, but have failed. Why? Marketing budget dollars go unspent, digital program offerings are weak, retailers have to take time away from …

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