Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Steve Parsons, Marketing Manager at ERIK’S Bike Board Ski. Founded in 1977 by Erik Saltvold out of his parents’ barn, ERIK’S has since become the midwest leader in bikes, …

With Small Business Saturday on November 26, we would like to take some time to recognize our retailer customers and the immense impact that they have on our local communities and economies. Now entering its seventh year, Small Business Saturday underscores the importance of supporting the small, unique brick-and-mortar stores that make our local communities …

In celebration of Small Business Saturday, Promoboxx is excited to announce that we will be further supporting small businesses by waiving management fees for digital ads placed by local retailers (normally 10%) on the Promoboxx platform from November 21-26. Small Business Saturday: Creating Greater Awareness for Local Retailers Small Business Saturday has a special significance …

The Promoboxx team continues to grow! We’d like you to meet our new Brand Account Specialist, Matt Sherman. We are so excited to welcome Matt to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I’m from …

What are local retailers doing to keep up, stand out amidst advertising oversaturation, and spur in-store traffic and sales during the holiday shopping season? We did some digging to find out. Small Business Saturday is coming up fast on November 26, unofficially kicking off the ever-important holiday shopping season. This time of year is critical …

Whether your retailer is selling bikes, cars, jackets, or anything in-between, one thing is for certain: they need to be using social media to engage and create conversations with their local customers. As these social channels are frequently updating and evolving, though, it can be difficult for small businesses to keep up. Despite these challenges, …

Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Larry Holt, owner of Ken Combs Running Store in Louisville, Kentucky. After purchasing the store from his stepfather, Ken Combs, in 1991, Larry took over the store’s various day-to-day …

Today is Election Day, providing us all with the fortunate opportunity to vote for our country’s leader for the next four years. In the spirit of the day, we wanted to take a few moments to recognize a few great leaders in the retail marketing space that have taken tremendous strides to support their local …

If your brand is concerned about keeping its online reputation healthy and its story consistent, you will need to take a proactive stance and begin looking closely at how your retailers are marketing digitally to their local audiences. Shifting Perceptions: Reputation Management to Reputation Marketing Many brands will typically associate reputation management with crisis management, dealing …

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