Specialized is partnering with Promoboxx to encourage more shoppers to buy locally this holiday season. Small Business Saturday® underscores the importance of supporting the small brick-and-mortar stores that are a part of every community.

“Small Business Saturday® is one of the most important shopping days of the year, especially for bicycle retail,” said Molly Supple, Communications Specialist at Specialized. “It drives attention towards independent retail and reminds people of the benefits of shopping in-store rather than online and creates a unifying experience for holiday shoppers by connecting them with their local communities.”

Specialized has consistently seen success with Local Ads and invested in their retailers through this feature. Last Small Business Saturday®, Specialized created campaigns that encouraged customers to shop local and find the ‘perfect gift’ at their local bike shop. This campaign saw high levels of engagement with both retailers and buyers, with ads driving consumers to customized, co-branded landing pages with links to the Specialized national website and retailer websites.

Local Ads results from Small Business Saturday 2016 Campaign:

  • 106,142 Consumers Reached
  • 1,376 Link Clicks
  • 2,781 Likes, Comments, Shares by geo-targeted consumers

Small Business Saturday has been proven to drive shoppers to local businesses, with 112 million consumers “shopping small” on the day in 2016, as reported by National Federation of Independent Business and American Express and spending $15.4 billion.

This year, Specialized is providing retailers with holiday and “shop local” content to bring customers into their local specialty stores. One of the best ways to create a relationship with a customer is by connecting them with the right product, and a bicycle retailer can provide that individualized, specialized insight that gets a rider on the right bike.

Specialized Small Business Saturday

Promoboxx Local Ads allow brands to extend beyond their existing customers and help their local retailers access a geo-targeted audience by adding funds to a specific post within a brand campaign. Precise targeting provides retailers with branded, high-quality content to drive shoppers into the specialty stores in their area.

Brands running Local Ads on Promoboxx gain increased retailer engagement, more content views, and reach a higher number of local consumers. To support Small Business Saturday®, Promoboxx is waiving our 10% management fee on any Promoboxx Local Ads campaigns focused on Small Business Saturday® that runs during November! Find out more!

Related Content:

New Balance Embraces Ties With Run Specialty Stores [Small Business Saturday® Series]

CANIDAE Goes Back to Their Roots This Small Business Saturday [Small Business Saturday® Series]

Mizuno Running – “Small Businesses Make the World Go Round” [Small Business Saturday® Series]


Categories: Outdoor Industry, Small Business Saturday

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