How The Conservation Alliance Helps Brands Protect The Outdoors


Image Credit: Theresa Gulliver Promoboxx recently partnered with The Conservation Alliance, an organization of like-minded businesses that support and partner with grassroots environmental organizations to protect wild places for their habitat and recreation values. Through this partnership, The Conservation Alliance is using the Promoboxx platform to provide their member companies with stories about land and …

Retailers Want More Tequila Flavored Beer


The recent National Retail Federation study “The State of Retail Small Businesses” is good news for digital savvy manufacturing brands. The National Retail Federation commissioned a survey of retail small business owners to better understand their sentiments around a number of key issues and the impact of policies and regulations on their businesses. The survey …

5 Questions with Aligned Speaker Sheldon Bailey from ADM


Next up in our Aligned Speaker Series is Sheldon Bailey, Consumer Business Manager at ADM Animal Nutrition. ADM is all about passion, commitment and good old fashioned work ethic, and Sheldon’s role makes him uniquely positioned to speak to the importance of a strong retailer strategy that focuses on digital marketing. Digital marketing plays a …

5 Questions with Aligned Speaker Shelley Kanther from the New England Appliance and Electronics Group


The Aligned Conference is right around the corner, so we want to introduce speaker Shelley Kanther from the New England Appliance and Electronics Group (NEAEG). Promoboxx partners with the NEAEG as part of their Preferred Digital Vendor Program, which is part of a larger group initiative to help local appliance stores embrace digital marketing. At …

Retail Marketing Heroes: OluKai on In-Store Culture, Important Causes and More


Veronica Cano, Marketing Partnerships Manager at OluKai, sat down with Promoboxx to talk about how they prioritize their retailer network and their passion for Hawaiian culture in their products and marketing campaigns. We chatted with Veronica, who has been with the company for over four years, to better understand the key trends she is seeing …

Why Amazon Spark Misses the Mark on Customer Experience


Amazon recently introduced Amazon Spark, a social community centered around product discovery and purchase, with people who share similar interests. Influenced by Instagram and Pinterest, this officially marks Amazon’s entry into the world of social content marketing. Amazon wants to make it easy for consumers to shop products that often involve a considered buying process, …

Connect With Millennials Through The Causes They Care About


There are roughly 80 million Millennials (those defined as being born between 1980 and 2000) in the United States currently. They are a unique market, and they spend around $600 billion (USD) each year. How is your brand going to capture the interest of these market-influencing millennials and what are they looking for in their …

Why Did We Start Aligned?


The Aligned Conference was started in 2014 to fill a major gap in the marketing conference circuit.  Promoboxx employees were looking for a conference to attend where brands could come together and brainstorm on how they approached the retail marketing channel. We were surprised to find that there wasn’t a single current event that fit …

7 Tips to Increase Retailer Engagement In Your Marketing Campaigns


You and your team work hard to put together creative marketing campaigns. Retailers will actively choose which marketing campaigns they participate in, so as a brand, how can you tailor your content to drive higher engagement with your independent retailers? To think about the answers to these questions, start by evaluating how retailers are currently …


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