Why Did We Start Aligned?

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The Aligned Conference was started in 2014 to fill a major gap in the marketing conference circuit.  Promoboxx employees were looking for a conference to attend where brands could come together and brainstorm on how they approached the retail marketing channel. We were surprised to find that there wasn’t a single current event that fit …

7 Tips to Increase Retailer Engagement In Your Marketing Campaigns

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You and your team work hard to put together creative marketing campaigns. Retailers will actively choose which marketing campaigns they participate in, so as a brand, how can you tailor your content to drive higher engagement with your independent retailers? To think about the answers to these questions, start by evaluating how retailers are currently …

10 Things To Do While You’re In Boston For Aligned

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We are so excited about Aligned 2017 and all the great panels and events we have planned (schedule will be released late July!). Boston is a truly amazing city, and locals will tell you that September is the best month of the whole year to visit. The Red Sox are playing, the weather is wonderful, …

Why Inspirational Content is the Secret Sauce to Your Social Media Strategy

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A strong social media strategy connects a brand with their consumers, and a key way to do this is through creating inspirational content. Your brand has built a great following over time, but how do you remain relevant and engage your top social media influencers, while also connecting with new potential consumers? The answer seems simple …

Why You Should Attend Aligned 2017

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Are you responsible for marketing initiatives with your local retailers and driving more sales through this channel? Discover and learn from other brand and retail marketers at the one and only Aligned Conference, now in its fourth year. If you attended last year you know what a great experience it can be, opening up the possibility …

The Return of Brick-and-Mortar: Amazon Buys Whole Foods

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Today Amazon announced the death of the pure-play e-Commerce business model. Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, according to the Amazon press release. It also confirms what we’ve known at Promoboxx for a long time. With over 12,000 active retailer locations partnering …

4 Reasons to Attend Aligned 2017

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Aligned is the only conference that brings together digital trade and retail marketers across all industries to share marketing strategies that empower their local retailers. At last year’s event, attendees learned from, collaborated with, and networked with today’s most iconic brands on retailer marketing and reaching local customers, incentivizing retailer performance, and much more. [Related …

Achieve Brand Consistency: 6 Tips to Help Your Retailers Stay On Brand

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Consumers that view a thematic message across multiple channels increase their intent to purchase by 90% and improve their perception of that brand by 68% (Source: IAB). Brand consistency is very important to consumers today. Customers are more likely to recognize a brand if all of the messaging they see surrounding that brand and its …

How Salomon Delivers a Consistent Omni-Channel Experience

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The team at Salomon wants to make sure that their consumers aren’t forgetting about the importance of getting outside and having fun, and their specialty retailers help them tell this story. Salomon looks for authenticity in everything they do, and they strive to relay this through maintaining a omni-channel experience, whether the consumer is in-store or …

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