Tap into Millennial Interest through Brick-and-Mortar Retailers

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Millennials (and other younger demographics) may truly be of the digital age, but that is not stopping them from seeking out personal, unique shopping experiences. To capture and retain the interest of this increasingly influential group of consumers, brands must look to their brick-and-mortar retailers and think about how to best leverage digital as a …

5 Things Brands Should Know About Retail Marketing Support

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Many brand professionals are tasked with providing digital marketing support to their local retailers in order to engage audiences, drive foot traffic, and, ultimately, increase sales of products. If not immersed in the day-to-day of digital retail marketing support, though, it can be difficult to fully understand retailers’ needs. If brands want to market more …

Legend Nissan Capitalizes on All Digital Opportunities [Interview]

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Welcome to Retailers Rule!, an interview series exploring digital marketing insights from the perspective of local retailers and the brands they sell. Our latest interview features Wayne Siegel, President of The Legend Auto Group, which consists of Legend Nissan (Syosset, NY), Legend Porsche (Massapequa, NY), and Legend Audi/VW (Amityville, NY). The Legend Auto Group is …

Faces of Promoboxx: Meet Nick Holroyd

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The Promoboxx team continues to grow! We’d like you to meet our new Senior Product Designer, Nick Holroyd. We are so excited to welcome Nick to our team, and to get to know him better, we asked him a few questions. Check out the answers below! Tell us a little bit about yourself. I graduated …

Join the Promoboxx Team! We’re Hiring a Brand Onboarding Specialist

Promoboxx is seeking an Brand Onboarding Specialist at our headquarters in Boston’s South End. Our rapidly growing team uses technology to deliver high-quality marketing content to storefronts around the globe. We work with brands like Chevrolet, General Electric, New Balance, The North Face, and more! The Brand Onboarding Specialist role is a full-time position on the …

Promoboxx Is Going After Digital ROI [Product Update]

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What is the true value of brand-to-retailer connection and alignment? While we know all too well the impact that can occur when national brands and local retailers work towards digital marketing alignment, there still remains the lingering question of proven ROI. Not anymore. With our latest product update, Post-Campaign Surveys, we are taking a step …

Create Instagram Ads That Drive In-Store Foot Traffic

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With a community of more than 500 million, Instagram is one of the world’s largest mobile advertising platforms. It has proven to be particularly effective in the world of local retail, allowing small businesses to share stories with a highly engaged audience in a creative, high-quality environment while also driving specific actions with their ads. …

4 Reasons Why Building an Asset Management System Doesn’t Work

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Frustrated that you don’t have insights into retailer marketing activity? Not sure why they’re not promoting your brand content? Chances are that you’re trying to support them with a digital asset management system (DAMs). Despite the overall ineffectiveness of DAMs, brands continue to throw large sums of time and resources into building internal asset management …

How New Balance Provides Scalable Retail Support [Case Study]

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National brands and local retailers can be a powerful duo for driving sales. The trouble is that many brands struggle with creating top-down connection and alignment. One of the main obstacles here is the lack of scalable retail marketing solutions. Why National Brands Often Favor Only a Subset of Retailers with Marketing Efforts Most brands …

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